Forget "multi-channel" - creating a cross-channel customer experience
When consumers tell you exactly what they think about your products and services, their insights have a huge impact on your business. Customer feedback is a real-time focus group, producing insights to drive innovation in marketing, product development, and customer experience. See how the world’s best brands amplify their customers’ words across channels – brand sites, stores, social networks, mobile apps, traditional advertising, and retail channels – to seamlessly engage shoppers across every customer touchpoint.
About the speakers
Jonathan Wolf, Product Strategist, Bazaarvoice
As the Product Strategist at Bazaarvoice for the last 4 years, Jonathan has witnessed the social successes and struggles for 1000 brands worldwide and the idea of “social for social’s sake” makes him cringe. Jonathan is currently responsible for predicting the future of the social landscape and ensuring that the Bazaarvoice platform continues to help its clients maximise their investment in social. He has 398 Facebook friends but still refuses to friend his mother.
Prior to Bazaarvoice, Jonathan spent 5 years at web analytics firm Coremetrics, working with strategic clients to drive business change through use of data.
