Genuine Real-Time Integration: Myth, or Reality?
Every ESP and his dog now claims to be an integrated multichannel marketing platform – but are they really? Using case studies we will demonstrate the importance of genuine, cross channel, real-time integration and show you exactly what you can do – what you must do - to get started today.
About the speakers
Turlough Martin, UK MD, Agillic
As Managing Director of Agillic UK, Turlough Martin is responsible for building the team, developing major accounts, growing the UK footprint and managing the UK operation.
He joined Agillic from Wunderloop, where he was the UK’s second hire, responsible for building both Wunderloop’s new behavioural advertising exchange, Wunderloop connect, and its integrated software business. Whilst there Turlough negotiated software licensing deals with portals and networks including Hearst Digital, Lycos and IPC and forged relationships with principal advertising agencies including Group M, Omnicom and Isobar. Prior to Wunderloop, he spearheaded European operations for Spydre Technologies, formed a joint venture with Vivendi’s Symonds Group and co-founded and sold software developer ErgoSystems WMB.
Turlough is a well-known figure in the UK’s marketing industry and speaks frequently at conference and events such as Internet World. He is a qualified pilot, deep technical diver and published writer.
