Tying it all Together: Designing a Multi-Channel Campaign
Archna Trivedi from ExactTarget will present an overview on how customers use multi-channel marketing campaigns throughout Europe to connect with their clients.
About the speakers
Archna Trivedi, Head of Relationship Management, ExactTarget
With over 16 years’ experience in the digital space and the last 11 years in email marketing, Archna Trivedi joined ExactTarget in September 2010 to head up the Relationship Management team for EMEA.
Archna’s team manages high profile brands and organisations internationally and across the globe. The focus for her team is to provide their clients with strategic guidance educate on ExactTarget technology solutions and share industry expertise with their client base.
Prior to ExactTarget, Archna was Senior Account Director at Epsilon (previously DoubleClick Email Solutions). Archna moved to the UK in 2005 to continue her career in email marketing and to focus on International and Global businesses. Throughout her career, Archna has been a key speaker at industry events and conferences.
Archna received her MBA in 1994 from Schulich School of Business in Toronto, Canada.
