Creativity in Data to Build Trust
Trust is the holy grail of marketing, especially in data-driven marketing but it doesn’t always get placed at the forefront of campaigns, as it deserves. In data-driven marketing, understanding the customer and the data you need to make a difference with them is paramount. The better you target, the more trust you build. In this white paper, Equifax will provide examples of creative uses of data resulting in improved targeting, ROI and stronger, more trusting customer relationships.
About the speakers
Chris Sherlock, Director of Marketing Services, Equifax
Chris Sherlock leads the Marketing Services team at Equifax which leverages one of the largest sources of consumer data, along with advanced analytics and proprietary technology, to create customised insights that enrich both the performance of businesses and the lives of consumers.
Joining Equifax in 2006, Chris brought a wealth of e-commerce experience. He previously worked for a number of high profile brands, including British Airways, where he was Partnership Director and Cendant where he held the position of Group Marketing Director.
Chris has developed expertise for businesses in applying a combination of high-quality data and marketing tools to combat fraud and market challenges.He is also an expert in the use of strategic marketing to help businesses identify and target the right customer.
