Digital is Dead - Long live Multichannel: Practical steps to integrating your marketing channels
The growth in digital over the last 15 years has been the defining aspect of this age - now, digital is everywhere and everything is digital. There is no such thing as an online customer, or an offline customer - there are just customers.
However organisations have struggled to keep pace with this change. People are in divisional silos, processes are either online or offline, technology is often not diverse, and not seamlessly integrated, and large volumes of data is often disprate and not managed as the strategic asset that it should be. This has the impact of meaning customer value is not being maximised, and customer experience is often disjointed and frustratingly inconsistent.
Toby & Matt will talk about practical steps to solving these problems and integrating your marketing channels, drawing on experiences working with clients such as Barclaycard, Estee Lauder, Vodafone, RBS, More Than and many others.
About the speakers
Toby Goldblatt, Director of Digital, CACI
Toby is Director of Digital for CACI Marketing Services. Toby Goldblatt is a specialist in the transformation of businesses through the use of digital solutions. Over the past 15 years Toby has assisted some of the biggest brands, including Barclays, Maserati, Mercedes, IBM, Delta Airlines, BA, Christian Aid, Sobeys, RBS, More Than and others drive multiple millions of pounds of value via digital activities, be that eCommerce, digital marketing or internal transformation. Toby lives in London, UK with his wife and two daughters.
Matt Jarman, Associate Director, CACI
Matt has been a data planner and customer insight specialist for 12 years, previously working for one of the top DM agencies in the UK.
Matt has helped clients across a range of sectors including Ford, Jaguar, Barclaycard, RBS, CFS, Legal & General, The Guardian and Estee Lauder.
He assists clients in understanding and defining their customer base, designing, implementing and evaluating cross-channel campaigns and translating customer databases into simple business terminology and actionable, data-driven insight.
