Getting Personal - Lose the Corporate Speak and Talk to your Customers like Human Beings
Let’s face it: Getting one-on-one personal attention beats dealing with a faceless corporate entity any day. But many companies, after decades of sending generic marketing and advertising messages to the masses, have been slow to personalise and humanise their online content. That’s a big mistake. With the rise of social media and accompanying corporate pages on Facebook, Twitter and LinkedIn, customers and prospects now move quickly and effortlessly between your company’s social presence and photos of their best friend’s recent vacation. So, their expectations for how businesses communicate with them have changed accordingly.
In this session, Silverpop’s Richard Evans will share several tips for humanizing your email content.
Attendees will learn:
- How to Find the Right Voice
- Emphasizing Content that Educates and Solves Problems
- Incorporating Customer and Employee Voices into your Messages
- How to Measure Success
About the speakers
Richard Evans, Director of Marketing, EMEA, Silverpop
With more than a decade of experience in the field of email marketing, Evans currently leads Silverpop’s marketing efforts throughout EMEA. Prior to his role in EMEA, he managed product marketing for Silverpop, developing the company’s go-to-market strategy for its Engage product line.
Before joining Silverpop, Evans was vice president of interactive services at Target Resource Group, where he spearheaded the development of a suite of online marketing tools, and provided marketing counsel to North America’s largest and most renowned performing arts companies in the areas of email marketing, direct marketing, and ecommerce. He has also served in executive and marketing roles as the managing partner of EM Interactive Media in Atlanta, as well as at Nortel Networks.
Richard attended Georgia Institute of Technology where he earned a Bachelor of Science degree in public policy with a focus on Internet and telecommunications.
Zoe Seamann, Online Brand Manager, bmibaby
Zoe Seaman started her career in the planning & trading department at Thomson Holidays. Following a successful 6 years Zoe moved to join the world of online travel, driving sales for 4 years at lastminute.com in the hotel partner marketing team. Zoe now heads the online marketing function at bmibaby.com, a low cost airline based in the Midlands.
