KPI & Measurement Strategy – Back to Basics
What is the ROI of our investment? How can we improve on that? These are the questions our marketers face day in, day out. But fundamentally, what are we trying to achieve? Let’s go back to basics and ask ourselves, ‘What are our business objectives and critical success factors and what do we need to measure in order to achieve the fundamental business goals?’ This presentation looks at the process of establishing these fundamental building blocks and reviews the measurement strategy.
About the speakers
Marie Fenner, Managing Director UK & Ireland, AT Internet
Marie leads the sales development and drives the strategic vision for AT Internet’s operations in the UK, Ireland and Scandinavia. She brings with her over ten years’ experience in web analytics, online business intelligence and her intricate knowledge of the online ecosystem. She has international sales experience in SaaS, telecoms and trading and is fluent in three languages. She graduated suma cum laude with a First class honours in English and holds a Post Graduate Marketing Diploma awarded by the Chartered Institute of Marketing.