Search on the move: integrating mobile search
Helen Southgate, Senior Online Marketing Manager, Sky, and Jonathan Beeston, Global Marketing Director, Efficient Frontier, will discuss the key differences between searchers on mobile vs desktop, the different approaches to take for mobile, and how Sky is capitalising on the growing trend of mobile searches.
About the speakers
Helen Southgate, Senior Online Marketing Manager, BSkyB
Helen started he career at an affiliate marketing agency after finishing University in 2002. After 4.5 years working in account management at Silvertap she left the confines of
Norwich and headed for London. There she joined dgm, the first UK affiliate network as Head of Affiliates. In 2009 she made the move into the corporate world and joined
BSkyB as Senior Online Marketing Manager, primarily responsible for affiliate and paid search. Outside of online marketing, her biggest love is Norwich City FC.
Jonathan Beeston, Global Marketing Director, Efficient Frontier
After directing Efficient Frontier’s European client services team for 4.5 years, Jonathan is now taking on marketing efforts for Europe and beyond. A veteran of the Search industry, Jonathan joined Ogilvy Interactive’s fledgling search
team in 2002, rising to be Head of Search at MindShare London. Finally realizing his Excel skills would never beat one of Dr. Anil’s algorithms, he joined Efficient Frontier in 2006 as part of the team that started the European operations. As
a Stoke City fan, he understands that winning ugly is better than not winning at all, a philosophy he hopes to use sparingly in his new marketing role.
