Understand the meaning of customer interactions in real time and across multiple channels to personalise user experiences and drive revenues
Autonomy leverages IDOL - Autonomy’s unique meaning-based technology - to deliver the industry’s most comprehensive suite of marketing optimisation solutions. It delivers automated capabilities such as advanced analytics, pattern-matching and targeting to optimise marketing across multiple channels to drive business growth. Marketers can now take a proactive and automated approach for identifying emerging customer segments and determining the most effective way to market to them, including the most optimal product recommendations, promotional offers, pricing strategies, advertising placements, and augmented reality experiences.
Join Matt Mills, Senior VP for EMEA for Autonomy’s Optimization suite, to discover examples of how many of Europe’s leading brands are working with Autonomy to optimize their marketing efforts, drive revenues and deliver compelling and consistent customer experiences across web, mobile, tablet, video and social media.
About the speakers
Matt Mills, Senior VP, EMEA, Autonomy’s Optimization Suite
Matt is spearheading the European launch of Aurasma – Autonomy’s new augmented reality visual browser for Smartphones. Prior to working on Aurasma, Matt held the position of Senior VP for Autonomy’s Optimization platform for Europe. Matt holds a Degree in Computer Science from the University of Durham.
