Use attribution analysis to measure the impact of email in a multichannel world
e-Dialog looked at 2.6 billion ad impressions, 268 million clicks and £307m from purchase path activity and this is what we learned. Find out how leading brands generate higher ROI from email throughout the purchase path. Join us on the day to discover how you can create efficiencies in your media spend, increase conversion rates & average order value, and manage campaigns to improve ROI from email.
About the speakers
Nick Fuller, Director of Planning and Development, e-Dialog
Nick Fuller has over 25 years’ experience in direct marketing spanning digital (over the last 12 years particularly in email and mobile) and traditional channels (including direct mail and call centres.) He has worked across brands as diverse as Peugeot, Legal & General, Capital Radio, Dell and Thomas Cook in both client and marcomms service organizations including Lloyds TSB and Experian.
Nick leads e-Dialog’s strategy and development initiatives within EMEA which includes consultancy engagements and proposition development with a particular focus on multi-channel.
Nick is a Fellow of the Institute of Direct Marketing (F IDM), a former member of the board of the Direct Marking Association and former Chair of the DMA Mobile Marketing Council.