News
Do sponsored messages ever work online?
Visibility is everything online, so reaching thousands of people in an instant is something a lot of businesses crave.
This leads many brands to try sponsored messages, but do they actually work, and when they don’t work what’s the PR risk?
“I will share your messages twice over 150,000 Twitter followers and 10,000 Facebook friends to help boost your traffic views for $5” reads just one advert on Fiverr.com.
How can you lose? The seller has 299 positive reviews and 220 people have starred (liked) the service. Surely this is proof that sponsored messages work, right?
Wrong.
The big tip for 2012: convergence is here
Multichannel strategy has been on the agenda for the past few years, it is not a new phenomenon.
Whether marketers have reached multichannel nirvana is up for debate, but we’ve no time for that now, we’ve moved on. 2012 is all about convergence.
Online retail delivery: what does Kiddicare get right?
Kiddicare was the winner of the Snow Valley's recent Golden Chariot award for online retail delivery excellence.
So what has Kiddicare been doing right with its delivery policies and processes?
I'll look at this, as well as some highlights from Snow Valley's 2012 Online Retail Delivery report...
Tablet shoppers spend 21% more than other consumers
Tablet visitors to e-commerce sites spend 20% more than desktop shoppers, and twice as much as those using smartphones, according to a new report.
Adobe's Digital Marketing Insights report takes its data from 16.5bn visits to more than 150 retailers last year, and shows that AOVs from tablets are higher than from other devices.
It also suggests that retailers should consider optimising the experience for tablet users.
Social media in Asia: understanding the numbers
The Asia edition of our Internet Statistics Compendium saw significant expansion through 2011. With rapid mobile and e-commerce growth in the region, more data has emerged than ever before.
When it comes to social media, Asia continues to be of significant interest to marketers, brands and anyone with an interest in social trends around the globe.
Here are a few highlights from our latest stats update...
Beauty companies embrace social, but love traditional channels too
Is the future of marketing social? Few today would argue that social media marketing is going away any time soon, and the most bullish suggest that social is going to increasingly displace traditional marketing spend.
But are the bulls right? If a new study is any indication, not exactly.
Christmas 2011 stats: the affiliate perspective
As the dust settles from the frantic Christmas and New Year sales trading season I’m now able to provide a definitive account of how our advertisers’ affiliate campaigns performed throughout December.
Having previously looked at the impact of Cyber and Manic Monday on the affiliate channel we can trace December’s performance, compare it with 2010’s and also split out mobile data to see how it compared with traditional desktop transactions.
Stats from Hitwise indicated that Boxing Day was the biggest online shopping day in terms of traffic so it is also possible to see if that was reflected across the affiliate channel.
Talking about a mobile revolution
Over the last few years, we’ve seen the growth of mobile accelerate internet connectivity and change the retail and marketing landscape forever, and Britain is at the forefront of this revolution.
Many have dubbed 2011 the “year of the mobile”, and this is clear from looking at the eBay business, with over 10% of our sales in the UK coming via a mobile device.
In the next three years, we predict that there will be more change in how people shop than there has been in the past 20 years.
We believe mobile will play a vital role in this retail revolution, transforming shopping even more significantly than e-commerce did decades ago, as well as blurring the boundaries between online and offline.
US retailers need to up their multichannel game: report
There's a lot of talk about multichannel retail at the moment, and on the surface, most of the largest retailers in the U.S. seem to 'get it'.
But that might not be the case according to Gartner's newly released Multichannel Forecast for the US and the UK report. In fact, providing a seamless, consistent multichannel experience "business as usual" has retailers in the US "struggling" it says.
Mobile social media: Four tactics for mobile sharing
Social networking via mobile devices is growing each
day. How well does your social strategy incorporate mobile?
Do you access Facebook or Twitter from your mobile phone? If not, you’re the exception.
New studies show the number of people using their mobile phones to connect on social networks like Facebook, Twitter, and LinkedIn is growing rapidly and becoming the dominant way to access social networks.
