JUMP New York Agenda
JUMP is a fast-moving, content-led event packed with exciting new insight from top marketers across every industry. You won’t find sessions on offline or online: it’s about joined-up marketing in practice.
| LEAD (L) | ANALYZE (A) | OPTIMIZE (O) | Whitepapers Live 1 (W) | Whitepapers Live 2 (H) | |
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Jonathan Pierce
Director, Social Media Communications, American Airlines
Talking on: The Role of Social Media in an Integrated World
O
Doug Topken
Director, Global eCommerce & CRM, Elsevier
Talking on: Joined Up Marketing Means Joined Up Business
L
Lee Huang
Product Director, Digital Newsstand and Emerging Content , Barnes & Noble
Talking on: Optimizing Marketing Effectiveness Through Innovative Channel Integration
O
Jim Lefevere
Director, Global Marketing, Roche
Talking on: Using Data to Drive Digital Change in Life Sciences
O
Hugh Murphy
Global Head of Interactive Marketing, 3M
Talking on: Balancing Alignment and Execution in a Diverse Global Organization
L
Ashley Friedlein
CEO, Econsultancy
Talking on: Examples of the Best Integrated Marketing in the World
L
David Rogers
Executive Director, Columbia Business School Brand Center
Talking on: Making Digital Matter
A
Frank S. Foster
Vice President, IPTV Media Sales and Solutions, AT&T Advanced Ad Solutions
Talking on: The Broadcast Times They Are A Changin'
A
Barry Gold
Principal, New Gold Ventures
Talking on: The Age of Big Data: The Sound you Hear is Opportunity Knocking - Do You Know How to Take Advantage of It?
A
Bernice Grossman
President & Owner, DMRS Group, Inc.
Talking on: The Age of Big Data: The Sound you Hear is Opportunity Knocking - Do You Know How to Take Advantage of It?
A
Mitchell Oscar
EVP, Televisual Applications, MPG
Talking on: The Broadcast Times They Are A Changin'
A
Joy Puzzo
Corporate Audience Development Director, Advanstar Communications
Talking on: Pages to Platforms: Redefining News Media Brands
A
Nick Blunden
Global Publisher, Economist Digital
Talking on: Pages to Platforms: Redefining News Media Brands
A
LEAD (L)
This track is for CMOs, VPs and Directors of (Digital) Mareting. Sessions are all about the big issues in making joined up marketing a reality: your organizational structure, skills, culture and recruitment, benchmarking and measurement, strategic budgeting etc.
ANALYZE (A)
This track is all about data, metrics, measurement, and analytics. Data underpins any attempt to join up your marketing channels. Learn from others how they’ve achieved this.
OPTIMIZE (O)
This track is about optimizing the marketing mix across online and offline. Learn how the different channels work together to drive the best results for your organization.
Whitepapers Live 1 (W)
Case study presentations from leading practitioners on how to optimize and join up your marketing across online and offline channels.
Whitepapers Live 2 (H)
Case study presentations from leading practitioners on how to optimize and join up your marketing across online and offline channels.