AAM Panel: Pages to Platforms: Redefining News Media Brands
Newspapers, magazines and B2B publications have created trusted brands and reached their audiences for decades through one medium — print. But digital has changed everything. Panelists will share their experiences redeveloping brands deeply rooted in print to reach new audiences in a multimedia environment. And they’ll share the hurdles along the way — product development, keeping up with technology and how the publisher/buyer relationship has been redefined.
About the speakers
Jerry Hill, Senior Vice President of Circulation , Gannett Publishing Services
Jerry Hill is Senior Vice President of Circulation for Gannett Publishing Services (GPS), a division of the multimedia company, Gannett Co., Inc. He is responsible for Circulation for all 81 Gannett US Community Newspapers and USA TODAY.
Hill has had a versatile background in the industry. He has held leadership roles in audience and new business development, finance, circulation, advertising and strategic planning. In his current role, he is responsible for providing direction and on-going development of Gannett’s circulation strategy and operations, which includes consumer sales, digital subscription sales, national distribution and single copy sales, inbound and outbound call centers, customer insight, direct response and retention centers, three direct marketing companies and reporting and revenue analysis.
Additionally, Hill’s team has been tasked with the development of a global audience and reporting capacity that will provide analytics and metrics to tell internal and external clients the incredible reach of Gannett’s brands across multi-platforms; and at the same time provide a repository for advertising sales information.
Hill has held various leadership roles within Gannett – Detroit, the Pacific Group and Corporate Headquarters. Also, he was VP of Circulation at the San Francisco Chronicle and Director of Audience Development and President of Times Media Services for the Times Publishing Company.
Hill has a BS in Accounting from State University of New York at Geneseo, is a graduate of the AEP Executives Program at Northwestern University and a receipiant of the Hearst Eagle Award. He has served on the NAA/ABC Liaison Committee and on the boards of INMA and Ronald McDonald House Charities.
Joy Puzzo, Corporate Audience Development Director, Advanstar Communications
Joy Puzzo has been the Corporate Audience Development Director at Advanstar Communications since July 2005. She manages a department of 14 employees, is responsible for 34 print publications, 37 digital editions, over 65 e-newsletters in the automotive, healthcare, pharmaceutical/science (US and UK) and fashion publishing industries. Her team is also tasked with providing Consolidated Media Reports and Brand Reach audits (ABC/BPA) across multi products. They work in conjunction with the E-media/marketing teams on website traffic (SearchAutoParts.com) and site registration (Modernmedicine.com) as well as trade show teams (MAGIC/Licensing International/CBI) on database enhancement/universe analysis and Licensing attendee registration. Her team ensures maximization/best practices for E-mail for Advanstar. They also work with Market Development on file enhancements and audience plans for selling educational products. She is currently a committee member on the ABC; Business Publications Industry Committee. Prior to the acquisition of the Medical Economics magazine group by Advanstar she spent over 10 years working in circulation on Thomson Healthcare publications. She also worked for 3 years at Prentice Hall/Simon & Schuster in the marketing department book division. Joy has earned a Bachelor of Science Degree with a major in Economics from East Stroudsburg University.
Ted Boyd, CEO, one. (Moderator)
one. is a creative agency for the digital age – where brand ‘gets’ digital, and digital ‘gets’ the brand.
Edward has 26 years of client, media and agency experience, including 16 years in digital marketing. Previously, as CEO at Digital Marketing Agency 58Ninety Inc., he created solutions for leading Canadian and global Corporations.
Prior to 58Ninety Edward was CEO of Iceberg Media.com, a pioneering Internet Radio broadcaster. He has held the positions of President at Indigo Online and Senior Vice-President of New Media & New Business for Young and Rubicam Canada.
Edward currently serves on the Boards of the Audit Bureau of Circulations (including Chair of ABC’s Canadian Digital Advisory Committee) and CBC Radio-Canada. He has also served as the founding President of the Interactive Advertising Bureau of Canada, and as a director of the Children’s Aid Foundation and the National Advertising Benevolent Society. He holds an MBA from the Rotman School of Management at the University of Toronto.
Stefan Tornquist, VP of Research, Econsultancy
Stefan Tornquist is the vice president of research (US) for Econsultancy. His team covers a wide range of digital marketing topics from tactical best practices to strategic transformation. Stefan’s research and commentary have been featured in mass media publications such as the Wall St. Journal, Business Week, and AdAge as well as virtually every trade press outlet. Stefan is a frequent speaker at industry events, including conferences by the Ad:Tech, the Direct Marketing Association, iMedia, and many others. Stefan began his digital career as a co-founder of rich media pioneer Bluestreak.
Nick Blunden, Global Publisher, Economist Digital
As global publisher, Economist Digital, Nick has responsibility for all commercial aspects of Economist.com globally, including the on-going development of The Economist online as a digital media brand and community.
Before joining the Economist group Nick was UK CEO of Profero, the award winning full service global digital communications agency. In his seven year tenure at Profero Nick oversaw the rapid expansion of the UK business, successfully launching its media business Profero Performance and its technology business Profero Connect. During this period Profero’s client portfolio included leading international brands such as Apple, MINI, Pepsi, Johnson and Johnson and HSBC.
Earlier in his career Nick enjoyed a successful stint as a Management Consultant with IBM Consulting and as a client side marketer with communications firm Energis.
Nick holds a law degree from the London School of Economics and an MBA from the Australian School of Business. He is a Fellow of the RSA, a NESTA creative mentor and a member of the UK Superbrands Council.