Adapt or Die: What it Means To Be the Client of The Future
As agencies focus on what it means to be the agency of the future, marketers are facing an evolution of their own. Winning the hearts and minds of the the empowered and connected consumer requires the development and integration of a broad base of digital capabilities and cross-functional processes, embracing data and technology, attracting key talent, evolving legacy culture, and managing a portfolio of agencies, media and technology partners. Jason works closely with CMO's and marketing leaders to assess, develop and guide the organizations' digital marketing operations, and will share some of the best practices and common pitfalls that marketers experience on the journey to becoming the marketer of tomorrow.
About the speakers
Jason Heller, CEO, Agiliti
Jason Heller is CEO of Agiliti, a unique digital marketing operations and strategy consultancy based in New York. The firm helps brands audit, align and optimize their agency relationships and internal org strictures and processes. Jason is a digital marketing pioneer, having co-founded one of the first digital media agencies in 1998, which he later sold to Horizon Media. He sat at the helm of Horizon Interactive for several years before stepping down to launch an online travel business, which he also later sold. Jason has trained and consulted some of the largest agencies and brands as EVP of Laredo Group prior to launching Agiliti in 2011.
