About Jeff Ragovin
Jeff has played a central role in guiding Buddy Media from a start-up into the premiere social marketing platform in the world. Jeff is often called upon to give his insights and vast knowledge on social media and digital marketing to various news outlets and industry events, including Adweek, MediaPost, iMedia, Mashable, the Direct Marketing Association, and Digital Hollywood.
Jeff has over a decade of experience building expansive brand relationships at major technology and marketing firms.
Since Buddy Media’s acquisition by Salesforce.com, Jeff serves as Chief Strategy Officer of Salesforce Marketing Cloud. He continues to be a leader in the space, resulting in eight of the top 10 global advertisers employing the technology a their social enterprise marketing software of choice.
Jeff was born and raised in Manhattan. He loves to travel, enjoys saltwater fishing and writes passionately about weather on www.jeffsweather.com. Jeff graduated from the State University of New York at Oswego with a BA in Broadcasting and Mass Media.
About Measuring the Impact of Social in a Multichannel World - Panel Discussion
Social Media is the glue between the digital world and the real world. Whether its people talking with friends about the brands they love or hate, or posting about real experiences as they happen, its a crucial conduit between what people actually do and how they then interact in the digital space. OK so far. However the challenge for brands is how to accurately measure this interaction and generate actionable insight. Gone are the days when 'likes' alone are considered a reasonable measure of commercial success, but what is the future measurement landscape going to look like and how can brands start making the right choices. Our panelists of experts will shed insight on their experience/approach and answer your questions in what is likely to be one of the more engaging panel sessions of the day.