About Mark Simpson

Mark Simpson is the founder and president of Maxymiser, a global leader in customer experience optimization, including online testing and personalization. A career-long evangelist of online businesses, Mark previously ran online marketing and business development for Travelport, and their integration of ebookers, Octopus Travel, Hotel Club and RatesToGo. He was also part of the team that launched Hitwise in the UK market. Mark is a thought leader in the testing and personalization industry, speaking globally at conferences and quoted regularly in the press.

About Put the Customer at the Heart of your Decision-Making

A truly "personalized" customer experience – what amounts to creating a custom website for every visitor – has been the Holy Grail of marketing for over a decade. But what does“personalization” really mean? Nearly every online marketing vendor touts some form of personalization as their secret sauce for helping you target customers, but understanding it's potential is essential to true targeting success. Because when it's done well, that potential is enormous. The problem is it hasn’t been done very well to-date. Thanks to vendors' over-promise and under-deliver methods, the word “personalization” is now surrounded by skepticism.

In this session you will learn:
1.Why personalization isn’t just marketing hype: it can be achieved!
2.Why there is an immediate need to provide better online customer experiences
3. Which elements you should think about when deploying a personalization program
4.How to bring personalization to your marketing strategy...and company
5.How to properly evaluate the various types of personalization tools and vendors
6. Case studies from leading brands getting personal with their consumers