JUMP New York Tracks
LEAD (L)
This track is for CMOs, VPs and Directors of (Digital) Mareting. Sessions are all about the big issues in making joined up marketing a reality: your organizational structure, skills, culture and recruitment, benchmarking and measurement, strategic budgeting etc.
ANALYZE (A)
This track is all about data, metrics, measurement, and analytics. Data underpins any attempt to join up your marketing channels. Learn from others how they’ve achieved this.
OPTIMIZE (O)
This track is about optimizing the marketing mix across online and offline. Learn how the different channels work together to drive the best results for your organization.
Whitepapers Live 1 (W)
Case study presentations from leading practitioners on how to optimize and join up your marketing across online and offline channels.
Whitepapers Live 2 (H)
Case study presentations from leading practitioners on how to optimize and join up your marketing across online and offline channels.
