While many companies are still struggling with the challenges of marketing in a integrated multichannel world others have been testing and pioneering. Econsultancy CEO Ashley Friedlein will open our LEAD track by taking us on a global whirlwind tour of some of the best examples we have seen and ask why aren't more of us doing better.

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3M's new CEO challenged the company's marketers to make 3M as famous for excellence in marketing as it is for technology and innovation, and this 110-year-old company has embarked on a global program to transform its marketing function. Hugh is a leader of this drive to marketing excellence in one of 3M's six global lines of business, and is also the enterprise lead for web presence modernization across 3M. He'll share the 3M story so far with learnings that span B2B, B2C and government markets, and will explore the intersection of traditional marketing models with digital in a complex global organization.

Today’s consumer is questioning old habits, old products and old brands as never before – and seeking more meaningful innovation.  How should clients and agencies adapt and what approaches bring the best results.  Clients who have chosen niche digital agencies (specializing by vertical or practice area) as well as integrated approaches will share their experiences. Our leadership panel will discuss these and other issues and give us their view of the future.

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Doug will consider whether Joined Up Marketing is the issue or should we really be thinking about the need for Joined up Business?  Is Marketing separate from Sales?  Service & Support?  Fulfillment?  Even Invoicing?  In the end Joined Up Marketing IS Joined Up Business.

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