Learn how Walgreens is leveraging a multi-channel social strategy to drive business results.
Understand how multi channel retailers need to reconsider their models, strategies and tactics to connect with an on the go multi-screen shopper. Social is not a linear path to purchase and that means we need to think differently.

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Ryan O'Donnell, co-founder of Let's Gift It, brings his experience in of sales, product management and marketing to leading this panel session on the strategies and tactics in launching and maintaining a successful social commerce initiative.

How American Airlines approaches social through the integration of customer service, communications, marketing and the human touch to enhance your travel experience.

In this presentation, Roche's Global Director of Marketing, Jim Lefevere, will explore how a data-driven approach coupled with change management philosophy changed media mix philosophy in a life sciences organization.

The move by consumers to Ereaders, tablets and other digital formats has been very disruptive for many traditional retailers. Barnes & Noble has met the challenge head on by developing innovative products and launching marketing initiatives that cross these channels and cater to the core needs of their customers in new and engaging ways. Find out from Lee, how by understanding what their customers really want, and by aggressively designing new products and business models, Barnes & Noble is now flourishing in the digital age.