This track is about optimizing the marketing mix across online and offline. Learn how the different channels work together to drive the best results for your organization.
It's easy to show performance results that indicate a "successful" digital media campaign, but even in a world where ROI is a leading success factor, there's still a glaring hole in many marketing reports: the precise data that shows exactly how digital executions drive in-store revenue.
RevTrax CEO Jonathan Treiber will talk to marketers faced with savvy, omnichannel consumers on one hand and a bottom-line-driven executive team on the other. He'll share insights and applications of revenue attribution for mobile, printable and ecommerce promotions executed across email, search, social, mobile, and other digital channels.
Join Jonathan to learn how advanced analytics can help you understand how digital executions drive in-store sales.
Tejal Patel from Nokia will take you through how Nokia is evolving it’s social media strategy and ensuring it’s at the heart of its organization. She will take you through how Nokia is moving beyond fan acquisition and focusing on deeper engagement and driving commercial value.
Tejal will also share how Nokia is adapting internally to embrace social media and investing in an organizational structure that will enable it to thrive in an increasingly competitive industry.
Behind every piece of conventional wisdom, there’s some truth—when we remember the Super Bowl Chimpanzee but not what he was advertising, or when we worry about identifying the wasted half of our ad spend, what we’re really interacting with is one of the oldest problems marketers confront, whether on TV, online, or social: is it working? It’s an extremely difficult problem, and it’s made more so by the fact that answering it often only creates another problem—why is it (or isn’t it) working?
In this session, Pranav Yadav, CEO of Neuro-Insight US, discusses how neuromarketing helps answer these questions both online and offline. By using passive, granular measurements of the audience’s brain response, neuromarketing can give unparalleled insights into media and advertiser effectiveness.
And, since no method can be proven without results, see results from a major recent study comparing online content and adbreak effectiveness—presented by Stephanie Fried, VP Research and Insights at VEVO.
Luxury consumers, like any consumers, don’t see brands as separate channels they expect a joined up approach within the channels that they dictate and that they wish to interact with you on.
Traditionally luxury brands were slow to adopt to digital platforms but now they are being led by their customers into a direction where luxury can lead the way in retail. Brands like Burberry, Cartier and Tiffany are consistently mentioned as leaders in the customer online experience and *‘Omni Channel’ is really a defunct term for collectively joining up the customer experience within all your customer touchpoints.
Caroline will share her experience from working with brands such as Clinique, Links of London and most recently her work at the beginning of the Omni-Channel journey that Labelux brands (inc Jimmy Choo, Bally, Belstaff) are on. She will focus on examples from within the luxury industry and case studies from her own experience and share her vision for the future of her own brands and thoughts on the role the luxury industry has to play in blurring the ‘channel’ line.
- Selling through social media
- Converting 'Likes' and 'Follows' into real dollars
- Creating communities around the offline store
- Retail brands part of the online conversation
- What is social commerce?
- Activating communities and social discovery
- Leveraging startups for social innovation
We are in the midst of the biggest change to doing business since the industrial revolution. That's because alot of new technologies are converging to dramatically change how consumers and brands experience one another at home, in life and in-store.
Creative Realities is a creative technology company specializing in designing and deploying digital experiences to bridge the new, more fluid world of virtual and physical marketing. Creatively combining new mobile, display and communication technologies, it's designing and deploying innovative new experiences for leading marketers like Macy's, Novartis, L'Oreal and Wells Fargo. Its unique combination of consulting, design and engineering capabilities has fueled its double digital growth rates.
In Marketing 3.0 Paul Price, Creative Realities' CEO, will discuss the near and new technologies making big differences to consumer's experience of brands, particularly at retail. More and more brand experiences are happening beyond the living room and closer to the point of sale via new devices and platforms firms like Creative Realities are deploying. Paul will explore the creative opportunities for powerful digital experiences enabled by combinations of new technologies. He will share some active examples of Creative Realities latest marketing technology deployments for Fortune 500 companies and how they work to influence consumer behavior in and adjacent to the point of sale.
He'll also put the spotlight on some emerging and disruptive new technologies in the pipeline which, given the pace of their development and the scope of their application, represent even more change to the 21st century marketing model.
The challenges of integrating offline and online tactics are hard enough without the additional organizational roadblocks that marketers face getting internal alignment. Hear how some companies are dealing with inside and outside integration of an integrated marketing strategy.