Personalisation for the 21st Century Marketer
How to get closer your visitors and deliver great experiences
Ever wonder about the millions of people who visit your site and never buy anything? Ever draw blank from your analytics programs because you can't see what people really get up to your site? Ever have a great marketing idea crushed by a slow development cycle?
These are common problems in today's big data-driven analytics space. Yet, whilst many companies grapple with these challenges, others are speeding off into the distance, delivering relevant and and engaging experiences to their users, whilst keeping their websites live and current. These are the businesses winning the loyalty of consumers and raising expectations in marketplace. But, there's no secret to their success - it's all centred around their ability to harness the right kind of visitor data and act on it in real-time.
In this talk, Graham Cooke, founder of QuBit, one of the fastest growing data intelligence and web optimisation businesses in the market today, will explain how to deliver on your data with practical tips, case studies and relevant research. Expect an energetic and entertaining talk, equipping you with the knowledge to take your marketing up a gear.
About the speakers
Graham Cooke, CEO & Founder, QuBit
In 2010, Graham Cooke and three other ambitious Googlers flew the nest and formed a new breed of analytics company. QuBit's mission is to help businesses get closer to their customers by discovering behavioral insights in visitor data and delivering content to improve the online experience.
In three years, QuBit has grown from four to over 50 people, and features a hearty mix of Data Scientists, Artificial Intelligence Engineers and Visionary Analysts. The secret to their rapid growth lies in Graham's instinctive ability to embrace the latest technological breakthroughs, taking advantage of the cloud and advances in Big Data processing power. He honed these skills whilst working as Google's Global Leader on their eCommerce effectiveness strategy and also whilst driving Google’s internal strategy to develop an ecosystem to improve websites.
Graham has always been wired into interesting technology and cut his teeth whilst creating a new on-demand TV box in his pre-Google days. No stranger to the lime light, Graham has appeared numerous times for Google on the BBC, CNN, ITV and at regularly inspires crowds at eCommerce events.