Fashion Focus – Where Style Meets Substance
The evening of March 1st will see leading performance marketing networks Affiliate Window and buy.at host its second Fashion Focus event at London’s 5* Grange Tower Bridge Hotel. Less than two weeks following London Fashion Week, thirty leading fashion brands will be in attendance showcasing thei...
Published on: 3:06PM on 9th February 2012
Amaze appointed by LateRooms.com to create a Facebook application
The discount hotels specialist, LateRooms.com, has appointed full service marketing and technology company, Amaze, to create a Facebook application (app) that socialises its hotel booking process. The appointment was made following a competitive 3-way pitch.
The application will tie into LateRo...
Published on: 1:42PM on 9th February 2012
Samsung Mobile Campaign Reveals Impact of Social Media Booster Format
9th February 2012 – Mobile ad network Greystripe, part of ValueClick Media, the world leading media solutions company, today revealed the results of the first campaign to utilise the Mobile Booster display ad format in the UK. The campaign, promoting GALAXY Note Flask-kick events, ran across nine...
Published on: 11:46AM on 9th February 2012
Waitrose selects Criteo for Online Advertising drive in 2012
Leading supermarket first to implement personalised retargeting for groceries.
LONDON – 9 FEBRUARY 2012 – Criteo, the global leader in performance display advertising, today announced that Waitrose has selected its industry leading solution for implementation on its website, Waitrose.com. The pa...
Published on: 11:00AM on 9th February 2012
npower Plans to Give Mobile Strategy a Full Charge With ForeSee
ForeSee, the pioneer in customer experience analytics, has today announced it is working with npower to measure and analyse the mobile customer experience on its website and mobile apps.
“npower recognises the importance of the mobile channel in serving our customers. Customer experience analyti...
Published on: 10:00AM on 9th February 2012
MediaTrust Adds Two New VPs to Executive Team, Rounding Out Business and Operational Strength with Engineering and Monetization Talent
Joe Hopkins is Named VP Engineering and Chief Software Architect. Karbis Fodulyan is Named VP of Monetization & Strategic Account Management.
Los Angeles, California- (February 9, 2012)- MediaTrust, a leading digital performance-marketing firm based in New York and Los Angeles, has promoted two ...
Published on: 5:00AM on 9th February 2012
BARBOUR PROTECTS ITS BRAND ONLINE WITH INNOVATIVE GOOGLE SEARCH CAMPAIGN
Barbour, the South Shields based heritage and lifestyle clothing brand renowned for its celebrity following, has taken an original approach in the fight to combat the sale of counterfeits online. Established in 1894, Barbour is famous for its iconic waxed jackets which are still manufactured at t...
Published on: 2:10PM on 8th February 2012
New Year, new business as TMW and City Index partner for 2012
City Index has appointed TMW to work on the brand’s integrated marketing activities, on a project by project basis. TMW has been tasked with raising awareness and driving growth of the brand’s spread betting, CFD (Contracts for Difference) and retail Forex offering
The agency’s first project fo...
Published on: 11:51AM on 8th February 2012
Econsultancy publishes digital careers guide for senior professionals
Econsultancy has published its first digital marketing and e-commerce careers guide aimed at UK-based senior digital professionals.
The guide, written by digital consultant and author James Gurd, contains comprehensive advice about professional development and valuable insights from 17 senior d...
Published on: 11:26AM on 8th February 2012
Charities fail to make online impact
In a climate where the total amount of charitable giving remained static in 2011 and Government funding is expected to fall by £2.8bn between 2011 and 2016, charities need to work harder to maintain and increase giving. Online donating is an area with huge potential to improve current performance...
Published on: 5:27PM on 7th February 2012
ACXIOM NAMES NADA STIRRATT CHIEF REVENUE OFFICER
Acxiom, the data and marketing services company, has named Nada Stirratt as the its first chief revenue officer and executive vice-president. Stirratt is a former chief revenue officer (CRO) for MySpace and executive vice-president of digital advertising at MTV Networks.
As CRO, Stirratt will ov...
Published on: 11:24AM on 7th February 2012
NetVoucherCodes.co.uk Launches Member Engagement Feature - Your NetVoucherCodes
NetVoucherCodes is pleased to announce the launch of a brand new section on its website today called "Your NetVoucherCodes". The idea is to help NetVoucherCodes engage with it's members and drive the future direction of the site.
A whole host of new features have been added to the site to enable...
Published on: 5:39PM on 6th February 2012
Valtech unveils Valtech.com and its renewed brand identity
PARIS, 6th February 2012 - Valtech issues its new corporate website, with a new brand identity, and a new logo.
The new website and the new identity confirm the strong effort that has been made for 2 years in repositioning Valtech on the digital market. It is a milestone in the communication str...
Published on: 3:52PM on 6th February 2012
Microsoft Unveils Microsoft Dynamics CRM Mobile
REDMOND, Wash. — Feb. 6, 2012 — Microsoft Corp. (Nasdaq “MSFT”) today announced that Microsoft Dynamics CRM will release its next service update in Q2 2012. This service update will deliver the capability for customers to access the complete functionality of Microsoft Dynamics CRM on virtually an...
Published on: 3:39PM on 6th February 2012
Global Business Hitachi Consulting Focus on Usability with PRWD
Hitachi Consulting, whose clients include 25 percent of the Global 100 as well as many leading mid-market companies, have brought in PRWD to provide in-house training for their creative team.
PRWD, the usability and conversion rate optimisation consultancy trusted by brands including Speedo, Lak...
Published on: 3:36PM on 6th February 2012
hybris to support TUI Travel’s key digital channels with Multichannel Commerce Suite
London – 6 February, 2011. hybris, a global leader in multichannel commerce solutions, has announced that TUI UK & Ireland, part of TUI Travel PLC, the UK-headquartered international travel company, is to support the roll-out of its extensive core reservation platform, system suite, sales and bac...
Published on: 2:18PM on 6th February 2012
Mobile and Tablet Click Volume Now over Twice as High as Yahoo and Bing Combined
Latitude Digital Marketing today releases its Mobile Review analysing the rapid growth of Mobile and Tablet in 2011 and providing predictions for 2012. Mobile and Tablet are now responsible for 13.4% of all Paid Search clicks with 8,500 clicks arriving through Google - 2.5 times as many clicks as...
Published on: 1:53PM on 6th February 2012
Top international award for NetConstruct
NetConstruct has won the Kentico 2011 Website of the Year Award for the best implementation of Kentico’s flagship Enterprise Marketing Solution (EMS) – which was on the Barrett Steel website www.barrettsteel.com.
The Barrett Steel website, no stranger to award line-ups, played a big part in the...
Published on: 11:42AM on 6th February 2012
Eloqua Revenue Suite Wins “Best Sales and Marketing Intelligence” CODiE Award
SIIA Recognises Eloqua with Top Honors for Providing Businesses with Intuitive and Actionable Analytics.
The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today announced Eloqua, the leading provider of on-dem...
Published on: 3:20PM on 2nd February 2012
Andrew Bonar joins Emailvision as Worldwide Director of Deliverability
Emailvision, the leading international software as a service (SaaS) company specialising in email, mobile and social marketing and customer intelligence, today announced that Andrew Bonar has joined the company as Worldwide Director of Deliverability. In this role, Andrew will be responsible for ...
Published on: 4:44PM on 1st February 2012
