Neolane: Inspiring Extraordinary Experiences at Global Marketing Event

...Neolane Worldwide User Conference Brings Together Hundreds to Learn from Industry Gurus and Leading Global Brands... NEWTON, Mass. and TWICKENHAM, U.K. – May 21, 2013 – Conversational marketing technology provider Neolane announced today industry leaders, Don Peppers and Shar VanBoskirk will ...
Published on: 12:43PM on 21st May 2013

TubeMogul Appoints Nick Reid as Managing Director, UK

Reid, a digital advertising veteran, makes the transition to video to help marketers better persuade their target audience London, UK – May 14, 2013 – TubeMogul, the top video ad buying platform, today announced the appointment of digital advertising and technology expert Nick Reid as its Manag...
Published on: 12:37PM on 21st May 2013

Is there a need for an SEO Association?

Monday 20th May 2013 Sitting in front of my works computer staring at my monitors at an abundance of article, blog, forum, review, content, directory… sites with my inbox stuffed full of email offers to create links on PR4, 5’s and 6’s… all that predominantly seem to be either over optimised, fi...
Published on: 4:15PM on 20th May 2013

Affiliate Window Takes Home Trophy for Best Use of Affiliate Marketing at 2013 Rev Awards

The 2013 Rev Awards took place on Friday evening recognising brands, agencies and networks at the forefront of digital innovation. Hosted by Comedian Russell Kane and held in conjunction with Haymarket brands Marketing, Campaign, Brand Republic, Media Week and PR Week, the awards represent the en...
Published on: 2:25PM on 20th May 2013

The Diamond Store Finds Stronger Customer Engagement and Doubles Conversions by Blending Site Search and Navigation Together

UK’s Largest Online Jewelry Retailer Brings Site Search Results and Features to Category and Navigation Pages to Create Consistent Experience and Help Visitors Easily Find Items of Interest News Highlights - The UK’s largest pure online jewelry retailer, The Diamond Store, is using SLI Systems’...
Published on: 9:37AM on 20th May 2013

Stickyeyes secures pole position with Hertz

Hertz Europe (https://www.hertz.co.uk/) has appointed digital marketing agency Stickyeyes on a three-year contract to manage their International Search Engine Optimisation strategy. Initially Stickyeyes (http://www.stickyeyes.com/) will focus on the UK, French and German markets with a view to ...
Published on: 7:45AM on 18th May 2013

NetVoucherCodes.co.uk launches new mobile optimised website

NetVoucherCodes.co.uk announces the launch of its new mobile-optimised website. It has been built on top of their new platform which means it has the full functionality of the desktop site. Following best practise guidelines, the mobile site utilises many optimisation techniques to ensure fast r...
Published on: 5:34PM on 17th May 2013

Claims Direct Launch New Personal Injury Calculator

We’ve all seen the advertisements, telling us that we could be entitled to compensation if we have suffered a personal injury, but beyond these vague offers, just how much compensation could we realistically receive? And what for? To help manage the expectations of claimants and ensure people ar...
Published on: 11:27AM on 17th May 2013

Neolane Marks Major Global Expansion

...Opens New Offices in Munich, Sydney, Singapore and APAC Data Center to Meet Growing Needs of Customers Worldwide... NEWTON, Mass. and TWICKENHAM, UK – May 16, 2013 – Conversational marketing technology provider Neolane today announced further global expansion by opening offices in Munich, Syd...
Published on: 2:08PM on 16th May 2013

Chemist Direct Go Live on FusePump’s Multi-Channel Marketing Platform

E-commerce marketing technology company FusePump have launched their new e-commerce marketing platform. The Multi-Channel Marketing Platform allows merchants to optimise their marketing activity across various online channels, offering ‘actionable insight’ and the ability to drill down to product...
Published on: 1:30PM on 16th May 2013

LBi named one of the top ten Great Places to Work in Scotland for the second year running

Global marketing and technology agency LBi has for the second year running been acknowledged as one of Scotland's top ten best places to work by the Great Place to Work® Institute at its annual awards. The agency was commended for its unique culture and strong camaraderie, as well as its HR pro...
Published on: 10:47AM on 15th May 2013

First Choice release ‘Happiness Included’ online experience

First Choice, the leading all-inclusive holiday company, is launching an innovative, interactive online tool which will allow customers to choose their perfect holiday destination. Working with STEAK Group, First Choice has devised and produced an illustrated ad experience taking users on an an...
Published on: 11:00AM on 14th May 2013

LBi wins global digital brief for footcare brand Scholl

Following a competitive pitch, global marketing and technology agency LBi has been appointed by the world’s largest footcare brand, Scholl, as its global strategic digital website development partner agency. Scholl is launching a new platform to replace the current Scholl brand website – www.sch...
Published on: 10:43AM on 14th May 2013

Net Media Planet joins forces with digital marketing services group, Incubeta

13th May 2013, London. Net Media Planet, the award winning search and display specialist, is pleased to announce that they are joining forces with the digital marketing services group, Incubeta. Incubeta is headquartered in South Africa with 200 staff across 7 digital businesses including Clicks...
Published on: 9:28AM on 14th May 2013

Over two thirds of UK consumers use mobile devices to share content on social media from the real world

UK research shows 69% of consumers share content from live branded experiences in social media Latest research, launching today, shows that consumers love to share content from live branded experiences on social media using their mobile devices. What’s more, 61% prefer to post to Facebook, 25% t...
Published on: 8:05AM on 14th May 2013

Want user generated content? Then activate Live Brand Social

Find your ‘creators’ on Facebook, where 60% upload photos and 30% upload original video content In a study, launching today, social media consultancy immediate future, in partnership with brand experience agency, Electrify, discovered that UK consumers prefer to upload their user generated cont...
Published on: 8:04AM on 14th May 2013

Over half of UK consumers will purchase when branded experiences are combined with social media

UK research shows 53% of consumers will make a purchase as a result of Live Brand Social Research, out today, of over 1,000 UK respondents reveals the power of connecting social media with live branded experiences: Live Brand Social. Results show an increased propensity to purchase, with over ha...
Published on: 8:03AM on 14th May 2013

Econsultancy fly the flag for digital at Marketing Week Live 2013

13 May 2013, London - Econsultancy will be bringing their digital expertise to Marketing Week Live (http://www.marketingweeklive.co.uk/) this year in the first major combined project for the two highly respected brands. Marketing Week Live takes place on 26 - 27 June at Olympia Grand in London a...
Published on: 1:45PM on 13th May 2013

Digital training helps non-profits improve online fundraising efforts

Really insightful afternoon at @boxuk Lots of ideas of how @OsteoporosisSoc can build on social media levels - Tom Lacey, National Osteoporosis Society Getting so many good ideas from @boxuk's digital workshop for charities - thanks @Andrew_Isidoro @steviephil @ffion_sian #boxuktraining - Katie ...
Published on: 11:37AM on 13th May 2013

More and More Online Retailers Put Emphasis on Site Search to Create User-Friendly Mobile Sites for On-the-Go Customers

SLI Systems, #1 SaaS-based Site Search Provider, Releases New Whitepaper Outlining Mobile Commerce Strategies and Site Search Best Practices News Highlights: - Following its December 2012 eCommerce survey, which revealed that 40% of respondents planned to develop a mobile site in 2013, SLI Syst...
Published on: 10:32AM on 13th May 2013