LONDON: E-consultancy, a publisher of best practice e-marketing reports, has launched a new pay-per-view service to complement the high growth experienced in subscriptions since the company switched to a paid-for model in March 2003.
The new pay-per-access service allows users to download E-consultancy’s popular Buyer’s Guides, roundtable reports, e-marketing guides and archived news stories for a one-off fee. Once purchased, users can access that item of content for one week.
With corporate and individual subscribers now well into four-figure territory, the company hopes that the pay-per-view initiative will boost content revenues. The service went live today after hundreds of requests over the past year or so from non-subscribers looking to access individual reports.
“Our annual subscription renewal rate is very high, so we know there is a real value to our content. By allowing people to access individual reports, we believe we will drive incremental revenues and new subscriptions, rather than cannibalise them,” said E-consultancy CEO Ashley Friedlein.
The migration towards a hybrid paid-for business model and remodelling of the purchase process and interface has allowed the company to roll out new services.
In tandem with today’s launch of pay-per-view, the company unveiled a press release distribution service (http://www.e-consultancy.com/about/advertising-press-release-distribution.asp) that allows users to make the most out of online PR. This can have a tremendous impact on search engine rankings.
For £99 per year companies can upload five press releases to E-consultancy’s ‘News, PR & Features’ section. This area is tracked by major news aggregators such as Google News and NewsNow, ensuring widespread exposure above and beyond the 100,000+ unique users that visit the site every month.
Companies can also apply for an ‘Enhanced Listing’ (http://www.e-consultancy.com/providers/add.asp) within E-consultancy’s agencies directory, which contains around 3,000 listings from the UK’s agency sector. Enhanced listings are featured more prominently on the site, replete with a colour logo and optimised search keywords or phrases. This is also priced at £99 and has been proven to drive up agency’s own search rankings and level of enquiries.
Unlimited press release distribution and an enhanced listing can be purchased along with a subscription for an all-in-one offer price of £249.
The industry view
"Paid content is now an important revenue source for publishers,” said Head of AOP and PPAi Alex White. “The latest AOP Census found that paid-for content, both one-off payments and subscriptions, now makes up 13 per cent of member revenues: the second-largest source, behind advertising.”
She added: “Content-focused websites are increasingly charging for access to content as web users become more au fait with the concept of paying to use the internet, which has been perceived to be ‘free’ for the greater part of its short lifespan. But encouraging users pay remains a big challenge and there is no ‘one size fits all’ model.
“Business-to-business sites are leading this charge with their business critical, niche content, often accessed by users at work and paid for using company money.”
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Images of the publication, screenshots of E-consultancy and photographs are available of Ashley Friedlein upon request. Journalists can contact us to view E-consultancy’s latest reports. A list of forthcoming reports, research initiatives and other activities is also available.
Since 1999 E-consultancy has provided UK e-business and marketing professionals with access to the best information and advice to help them get the most out of interactive channels:
* Information - Specially commissioned reports, white papers and guides as well as 100,000+ pages of articles, case studies and features from leading sources.
* Advice - Exclusive roundtable events, Beauty Parades, bespoke training courses, seminars, expert forums and a network of over 40 specialist e-business consultants.
E-consultancy charges for individual subscriptions and multi-user corporate membership as well as for bespoke training and research work. E-consultancy has over 20,000 registered users, 30% of whom are CEOs, Directors or Senior Management.
E-consultancy was co-founded in 1999 by Ashley Friedlein and Matthew O'Riordan. Ashley is a twice best-selling Internet author. E-consultancy's shareholders include Philip Redding, former Managing Director of Wheel, which he helped grow to the largest UK new media agency.
About Ashley Friedlein, CEO, E-consultancy.com:
Ashley Friedlein began his career in digital media at Pearson and Bloomberg, before becoming Lead Strategist at Wheel, where he successfully managed the development, delivery and ongoing maintenance of several major Internet sites, in particular for media owners.
Ashley is also the author of the books "Web Project Management: Delivering Successful Commercial Web Sites" and "Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships and Site Measurement" [Publishers Elsevier Science & Technology Books].
Published on: 12:00AM on 8th July 2004