To celebrate the release of the eagerly awaited CSI series 3, part 1, available from April 5th MegaStar.co.uk has partnered with Momentum Pictures UK to host the official microsite. The site features details on the latest release as well as the complete back catalogue of box-sets, a competition, links to buy and the chance to play detective with an exclusive CSI game!
MegaStar and Momentum Pictures UK have teamed up with a deal brokered by New Media Maze, which means that the URL for the site will feature on all offline advertising for the release. This activity is complimented online by cross-promotion across the MegaStar site, to include competitions and contextual advertising.
Rebecca Larkum, Product Manager at Momentum Pictures UK said: “We are really enthusiastic about this relationship. MegaStar is a great site and has afforded us the opportunity to deliver our microsite to a highly targeted group of users, driving the message directly to our demographic”
Hayley Barker, Account Director for New Media Maze says: “The CSI series is a fantastic brand and very well suited to the demographic for MegaStar. Working with them has meant that we are able to offer a campaign that will appeal to these users in a style and tone which will interest them. We are really enthusiastic about this release and look forward to people “investigating” the site for more details on the release!”
Visit the site at www.megastar.co.uk/csi
CSI series 3, part 1 is available to own from April 5th.
The CSI Game was built by www.tvgmedia.com
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Since its virtual explosion on to the UK market in the spring of 2000, Momentum Pictures has fast become synonymous with the highest quality Cinema and Home Entertainment.
As a wholly owned subsidiary of Canadian media giant Alliance Atlantis (allianceatlantis.com) and with its own Theatrical Distribution Department, Rental and Retail DVD and Video Divisions and a highly successful TV arm, Momentum Pictures release between 15 and 20 major film titles at the cinema per year.
MegaStar.co.uk is the ultimate UK lads’ entertainment website, the site to go to for an irreverent take on the world at large or simply to while away the day for a bit of fun.
Generating in excess of 11 million monthly page impressions and with 400,000 unique users, the website has a loyal following of 18-34 year old UK males.
Updated daily, it’s packed full of news from the world of entertainment and showbiz, as well as providing the very latest sport, movie, music and product reviews, games and competitions. And, of course, you’ll find the best MegaBabes in cyberspace only at MegaStar.
Established in 1997 as the online arm of the Daily Star national newspaper, the site is now owned and operated by the Entertainment and Sports Agency Group.
About New Media Maze:
New Media Maze is an Interactive Marketing Consultancy, whose other clients include Universal, Vivendi Universal Games, Acclaim, Canon, Blackwell’s, VVL & Universal Playback.
TVG Media Ltd, a Bristol based Web-Development studio, developed the CSI Game featured on the new CSI website. TVG Media is a very successful new-media group with over 20 years of cumulative expert knowledge in Web Design, Online Marketing, E-commerce, Interactive design and corporate identity. TVG Media Ltd has developed a wide range of web-based game applications, for games such as Sonic Heroes, Gangland and Painkiller. TVG Media Ltd also operates one of the UK’s top gaming websites Total Video Games
Published on: 12:00AM on 5th April 2004