- Expands exclusive licensed content library for personalised mobile phone offerings -
Buongiorno Vitaminic, the leading European provider of interactive mobile services, has announced a world wide digital distribution deal with Corbis, the world’s visual solutions company, that provides licensed images for advertising, books, newspapers, magazines, television and film. The agreement will give Buongiorno Vitaminic access to 60,000 images for mobile phone wallpapers and more than 200 video clips for marketing and distribution.
Buongiorno Vitaminic has deals with more than 35 telecommunication operators in Europe, the Middle East and South Africa, as a result of which the Corbis content will have a potential audience of 200 million mobile phone users.
Says Mark Sherman, Vice President at Corbis: "We’re very excited about our agreement with Buongiorno Vitaminic, as it reinforces Corbis’ position as a pioneer in building new markets for distributing our tremendous collection of content. This pioneering spirit not only benefits our partners and their customers in these emerging media markets by offering them easy access to a broad range of compelling media, but it also benefits the photographers and artists we represent by opening up new revenue streams for them."
The content market for mobile phones continues its strong growth. According to a research published recently by Credit Suisse Equity Research , total mobile data revenues will grow by 24% to ¤23bn in year 2004, and the growth will increasingly being taken by Java, email and MMS services (such as picture and videos).
"We are truly delighted by this worldwide agreement with Corbis, which is in line with our strategy to offer top quality mobile content services," states Andrea Casalini, Chief Executive Officer of Buongiorno Vitaminic SpA. "The content from Corbis will be part of the Buongiorno Vitaminic catalogue marketed through a multi-channel strategy that includes partnerships with telecom companies and media groups. Our catalogue includes a variety of licensed content, such as Looney Tunes from Warner Bros, the South Park cartoon characters from MTV Networks International, Grand Prix sports news, Garfield and 500,000 music tracks, as a result of agreements with 1500 record companies."
This initiative underlines Buongiorno Vitaminic’s ability to provide end-to-end interactive marketing services, from the technological development (solid proprietary applications, messaging and alerting SMS and MMS platform management), through content development with partners, to management of marketing and CRM services.
1 - Credit Suisse Equity Research, First Boston, "Mobile Data 2004", September 2003.
Information about Corbis®
Corbis offers complete solutions that enable publishers, advertising and design agencies, filmmakers, and other creative professionals to tell their stories with impact that goes beyond words. Our contemporary and archival photography, fine art, illustrations and footage are licensed and seen around the world every day—differentiating brands, selling products, supporting news stories, and entertaining audiences. And client advisory services are available around the clock—including rights management and clearances, production expertise, and research.
Corbis’ full suite of services can be found at www.corbis.com. Corbis is headquartered in Seattle, with offices in New York, Los Angeles, Chicago, London, Paris, Düsseldorf, Vienna, Hong Kong, Kuala Lumpur, and Tokyo.
Information about Buongiorno Vitaminic SpA
Buongiorno Vitaminic (Nuovo Mercato: BVIT), is the leading European provider of Interactive Mobile Services. It provides design, production and/or aggregation and distribution of multimedia content, mainly in the field of entertainment services via e-mail or telephone.
Headquartered in Italy, Buongiorno Vitaminic also works in Spain, the UK, France, Germany and Austria through its subsidiaries.
The Group forecasts a turnover of between ¤52 and ¤56 million for 2003, the breakeven point in terms of EBITDA in 2003, and organic growth in turnover of over 30% for 2004.
The company operates with two business lines – digital marketing services and value-added consumer services for wired and wireless telephony – whose synergies enhance the content aggregation of digital marketing and technology management skills of a team of over 300 professionals in Europe.
Additional information about Buongiorno Vitaminic SpA is available on the website www.buongiorno.com or by contacting:
Kate Alexander / Sean Martindill
Spreckley Partners Ltd
Tel: +44 (0)20 7388 9988
Published on: 12:00AM on 28th January 2004