Interactive Community Management company Tempero (www.tempero.co.uk), has won two new contracts to provide moderation services for two of Granada's highest rating shows.
Tempero, who have a well established relationship with Granada, are working across the This Morning message boards to provide users with an engaging feedback forum and the chance to get closer to the show and its presenters.
Katrina Moran, Head of Content, Granada Interactive says "This Morning has always had a vibrant user group and we are very keen to build on this community within our interactive services".
Tempero will also be moderating interactive applications for ITV's hit reality show I'm A Celebrity... Get Me Out Of Here!. Viewers will be able to interact with the live streaming shows via text message and see their comments and views on screen, enhancing the live streaming action.
Each message will be reviewed by Tempero before being published live on the channel, in accordance with ITV's compliance guidelines.
The text to screen service will also feature interactive games over the two week broadcast period.
Katrina Moran adds "Tempero's understanding of our business allows us to devise new projects such as this whilst maintaining a high level of service and editorial integrity."
Jasmine Malik, Community Director at Tempero says "Our work with clients concentrates on providing safe and rewarding environments for users whilst meeting the commercial and creative objectives of the project."
Tempero were also responsible for the management and moderation of ITV's Pop Idol text to screen service which finished in December.
If you wish to interview Jasmine Malik, Community Director and Co Founder of Tempero or require further information on Tempero and their clients please contact Karen Durham-Diggins on 020 8989 2541 or email .
If you wish to contact Katrina Moran, Head of Content, Granada Interactive please contact Nikki O'Shea on 0207 620 1620 or email nikki.o'.
Tempero is an interactive community management company offering 24/7 moderation services for a multitude of interactive media including mobile, iTV chat and messaging applications, online message boards and chat rooms.
Established over four years ago, Tempero aims to eliminate, as much as possible, the risks to those using interactive media by supplying fully trained moderators to provide a high level of protection for users and brands.
From a corporate perspective, the service that Tempero provides has both direct and indirect financial benefits for clients; McKinsey's 2002 paper, 'The Case for Online Communities' states that people who use community features on commercial websites generate two-thirds of all sales revenue, despite accounting for just one-third of the site's traffic. In order for this pattern to be sustainable,
communities must be managed and moderated allowing users to feel safe and brands to be communicate appropriately.
Clients include: Flextech Television, Boots, UKTV, Liverpool Football Club and HM Government.
Published on: 12:00AM on 29th January 2004