Nielsen//NetRatings, the leading provider of Internet research today releases its first Sector Spotlight Report revealing the top one thousand financial services websites surfed in the UK. Nielsen//NetRatings is the only company able to produce a top 1000 based on market penetration, providing a complete picture of the online financial services sector in real depth.
Financial Services is the first in a series of online sector reports that will cover the key sectors of automotive, retail and travel from Nielsen//NetRatings’ UK MegaPanel® of over 125,000 people. The research aims to show the growth of the financial services industry on the Internet, and, more specifically, which sites are proving most popular with consumers. Each analysed site will have a detailed report including a consumer profile of age, gender and income level supplied on a monthly basis.
The report also focuses on sub-sectors, including analysis of credit cards, financial news and information, financial tools, commercial banks and credit unions, insurance, loans, investments and online trading. This breakdown allows for comparison of performance against competitive websites, as well as the financial sector as a whole. Additionally, the Key Performance Metrics include market share, time spent online, content viewed, and rank as well as key demographic data that allows financial services players to benchmark and improve their performance.
David Day, Managing Director says “We are delighted to be able to provide such a detailed, comprehensive ranking for the financial sector, one of the most important categories visited in today’s online world.
“Now websites and online players, big and small, can see how they compare to their competitors and understand how they can improve their performance by learning from the successes of others. They can also use the demographic information to target new or existing customers more effectively for intelligent campaign planning.
The size of the MegaPanel gives Nielsen//NetRatings the unique capability to show the huge range of consumer choice online. The information can help companies gain competitor insight and market intelligence that is accurate, easy to use, up-to-date and cost-effective.”
The first report on the Financial Services Sector is available now. For more information, please contact Ben Hogg, Business Development Director: Bhogg@netratings.com tel: 020 7014 0590.
For further information, please contact:
Lucy Green, International Marketing and Communications Director
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Published on: 12:00AM on 18th August 2004