Econsultancy has this month published its 2011 SEO Agencies Buyer’s Guide, which contains an analysis of market trends and profiles of 27 leading agencies.
According to the report, the UK natural search marketplace was worth £376m in 2009 and grew by an estimated 16% in 2010 to a value of £436m.
The valuation reflects the total amount of money spent on search engine optimisation in the UK, including money spent on agency management services, technology and consultancy.
The SEO Agencies Buyer’s Guide is aimed at companies looking to outsource the management of natural search activity, or to review their existing agency relationships.
The document is also relevant for those seeking to understand the current state of the UK natural search landscape. The report is focused on the UK market, but much of the content is relevant for those operating in international markets.
Jake Hird, Senior Research Analyst at Econsultancy, said: “Overall, the SEO market continues to flourish, as it is a proven and highly effective method of delivering return on investment by successfully driving traffic and increasing sales.”
The trend towards increased SEO budgets is supported by Econsultancy’s UK Search Engine Marketing Benchmark Report 2010, sponsored by Guava and published last year.
The survey found that the proportion of companies planning to increase SEO spending had jumped significantly, from 55% in 2009 to 60% in 2010.
Key SEO market trends in 2010
-) Google continues to dominate the search marketplace
-) Microsoft and Yahoo join forces to attack Google’s position
-) Widespread focus on new search platforms and tools
-) Search behaviour is changing
About the SEO Agencies Buyer’s Guide
The guide is aimed at companies who are investigating the market for natural search service providers, with profiles of 27 leading agencies. The report also provides details on the various issues and trends affecting this sector, as well as advice about how to select the right agency.
Which agencies are featured in the buyer’s guide?
Ambergreen, Barracuda Digital, bigmouthmedia, browser media, ClickThrough Marketing, dbd media, Epiphany, Greenlight, Guava, Harvest Digital, HP Group, iCrossing, Impact Media, I Spy, Latitude, Optimize, Propellernet, Receptional, Search Laboratory, SEOptimise, Steak, Stickyeyes, Summit Media, Tamar, Vertical Leap, White Hat Media, WRS.
Jake Hird, Senior Research Analyst, Econsultancy.com
(e: jake.hird AT econsultancy.com) T: +44 (0)207 269 1467)
Linus Gregoriadis, Director of Research, Econsultancy
(e: linus.gregoriadis AT econsultancy.com T: +44 (0)207 269 1465)
Econsultancy is a digital publishing and training group used by more than 200,000 internet professionals every month.
The company publishes practical and time-saving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
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Published on: 1:28PM on 11th January 2011