A 500 per cent growth in Eyeblaster ad impressions served in the UK and Europe during 2004 highlights the unprecedented growth of rich media advertising, and its market leader.
Overall, Eyeblaster’s 2004 year end review showed a 181 per cent growth in impressions served worldwide, with a 60 percent increase in the number of campaigns, totaling 2,285 versus the previous year. Eyeblaster also grew 219 per cent and 142 per cent in the Far East and Japan, respectively, as well as entering the Latin American marketplace.
"Eyeblaster’s growth as well as diversification of our ad formats in the marketplace exemplifies the strength of the company,” noted Gal Trifon, CEO. "We will continue on our aggressive growth path for 2005, continuing to deliver powerful marketing solutions to our clients. The marketplace is ripe for expanding our product and service offerings and increasing our market share."
“Video continues to be a strong driver of growth in the rich media space,” said Yoav Arnstein, VP International Business Development, Eyeblaster. “More than 20 percent of the impressions served by Eyeblaster during the course of the year included video. And we expect to see even more robust results for video as 2005 progresses.”
Eyeblaster saw tremendous growth in polite, expandable and standard banners in 2004, with an overall increase of more than a 690 per cent in volume. Floating ads also exhibited growth for Eyeblaster, representing over 25 per cent of the company’s impressions for the year.
A key driver of Eyeblaster's success has been the diversification of its products and services. This includes new ad formats, advancing the use of video in rich media, additional creative services and a well balanced delivery of premium, out of banner/over the page inventory, with increased penetration in the banner marketplace.
Highlighting 2004, Eyeblaster introduced the VideoClip, an interactive, in-stream video advertising solution; the industry’s first creative spec database; behavioral based ads; and new or additional offices in France, Australia, China and the US.
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Eyeblaster is the global leader in rich media ad technology and the provider of the Eyeblaster Rich Media Platform. Eyeblaster provides online advertisers and publishers with the first single technology solution to create, deliver, and manage all rich media formats through one online administrative platform.
The Eyeblaster platform is the only product that gives the user 100% control without relying on a ‘middleman vendor’ anywhere in the campaign process. Eyeblaster, Inc. was founded in 1999 and is headquartered in New York, with offices in Los Angeles, Chicago, San Francisco, Detroit, London, Barcelona, Hamburg, Tokyo, Sao Paolo and Sydney, with product development facilities in Israel. Learn more at www.eyeblaster.com.
Contact: Marco Scarola, International Marketing Manager
Eyeblaster Ltd, 00 44 (0) 207 831-9421
Published on: 12:00AM on 25th February 2005