Paid search specialist shortlisted for ‘Innovation in PPC’ Award for second year running
Net Media Planet, the paid search marketing specialist, has been shortlisted for the Innovation in PPC category in the 2012 Econsultancy Innovation awards – a category that it won last year for its work with The Perfume Shop.
The shortlisted entry this year details how Net Media Planet enabled Papa John’s Pizza to increase average order values by challenging conventional wisdom surrounding the use of discount offers in PPC. This innovative, challenger approach encouraged Papa John’s to be more experimental and creative with its PPC, which in turn improved effectiveness as well as average order values.
Sri Sharma, managing director at Net Media Planet commented: “It’s fantastic to be shortlisted again this year. I’m really proud of the team and all the great work that they have done to win us this nomination, particularly the work they’ve done for Papa John’s. This clearly demonstrates the drive and determination that underpins our approach to PPC as well as our ability to keep coming up with new and ground-breaking ideas in a constantly shifting market and I look forward to seeing what the judges thought of the campaign in February.”
About Net Media Planet
Net Media Planet is an award winning dedicated paid search marketing agency. Its sole aim is to help ambitious clients maximise the potential of their online marketing.
Based out of London, UK Net Media Planet works with clients spanning numerous sectors including retail, travel and finance. These clients include HSBC, P&O Ferries, The Perfume Shop and Evans (part of the Arcadia Group). It currently operates in over 55 countries in over 30 languages and generates client revenues of over £100 million annually.
Since launching in 2004, Net Media Planet has received numerous industry accolades. Most notably, Net Media Planet has been listed in The Sunday Times Tech Track 100, the Deloitte Fast 50, and received a commendation in the National Business Awards, South England.
Published on: 11:14AM on 13th December 2011