Sydney, 04 April 2012
Econsultancy, the leading source of independent advice and insight on best practice digital marketing and e-commerce, has launched its first series of digital marketing and e-commerce training tailored specifically for the Australian marketplace.
As part of its ongoing commitment to the region, the global training, publishing and events company has produced an Autumn-Winter training programme, which contains a range of one and two day courses across core digital channels and topics to help marketers directly improve their skills. Training courses will be delivered in Sydney, Melbourne and Perth.
Included in the programme are the highly popular two-day introductory courses in Fast Track Digital Marketing and Fast Track E-commerce and Online Retailing.
Topic-specific one day courses cover core disciplines such as Web Project Management, SEO, Web Measurement and Analytics, Email Marketing, Digital Content Strategy and Usability and User Experience.
Econsultancy’s Head of Professional Development Services, Vivien Underwood, said:
“Our recent research into the State of Digital Marketing in Australia revealed how organisations are accelerating their investments in digital - and reaping the rewards. But with the ever-increasing opportunities being realised, there comes the challenge of developing the skills needed to excel at digital sales and marketing.
“This initial public training offering is just the beginning for Econsultancy in Australia. We’re planning to add a lot more topics to the schedule in the coming months that will be suitable for all abilities; from industry entrants, or those wanting to ‘convert’ from traditional marketing skills, through to expert practitioners and marketing teams.”
Econsultancy has assembled an Australian faculty of specialist trainer practitioners to deliver the programme who all understand the best practice principals of digital marketing and e-commerce in real-life contexts. This approach ensures delegates can take what they’ve learned and apply it directly back at their desks the very next day.
As an organisation, Econsultancy has trained more than 25,000 marketers globally in digital marketing and e-commerce to date, through a combination of public training, private in-company sessions and consultancy.
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Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and e-commerce, and used by over 300,000 internet professionals every month.
Our hub has 120,000+ members worldwide from clients, agencies and suppliers alike and is used by more than 350,000 online professionals each month. We help our members build their internal capabilities via a combination of research reports and how-to guides, training and development, consultancy, face-to-face conferences, forums and professional networking.
For the last ten years, our resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practice and innovation.
Econsultancy has offices in London, New York and Dubai and we are a leading provider of digital marketing training and consultancy.
For more information, visit http://econsultancy.com or follow @econsultancy on Twitter.
Published on: 8:00PM on 4th April 2012