LONDON, Thursday, 3 May, 2012 – Emailvision, the international leader in Software as a Service (SaaS) for online relationship marketing, today announced the availability of the newest version of Campaign Commander Enterprise Edition. This release offers innovative capabilities for customer intelligence including the first available geo-marketing analytics solution. Additionally, this release introduces fully integrated multivariate testing for email; enabling marketing teams to test multiple versions of an email campaign and rapidly roll out the highest performing combination.
Featuring drag-and-drop customer data discovery and geo-based heat maps, this new release enables marketers to rapidly explore and analyse millions of records. With a better understanding of their customers by location, behaviour, demographics and purchase history marketers can combine these insights to execute smarter marketing campaigns. Having customer intelligence at the heart of campaign development, marketers can increase revenues and profitability without overwhelming their subscribers, fans and followers.
“At Emailvision, we are committed to developing an online marketing solution that empowers marketers with the ability to get more value from their customer data – spending more time understanding customer behaviour and characteristics; and less time worrying about how to execute complex campaigns,” said Charles Wells, Chief Product Officer for Emailvision. “Our new geo-mapping capabilities, enhanced train of thought analysis and multivariate testing tools make it even easier for marketers to drive complementary upsell, cross-sell and reactivation campaigns.”
This new release offers built-in support for 16 languages and Emailvision continues to provide unrivaled global email and SMS delivery rates so marketers can drive successful campaigns anywhere in the world.
“In the past, organisations had to invest significant amounts of budget, time and resource to develop targeted and personalised marketing campaigns using on-premise customer intelligence software. Now, our unique SaaS-based customer intelligence and campaign management platform enables enterprises of all sizes to leverage their fast-growing customer data and turn it into profitable campaigns at a fraction of the cost,” said Nick Heys, CEO of Emailvision. “We are focused and committed to building the next-generation SaaS solution for relationship marketing. This release removes the complexity of campaign execution and takes marketing programmes to new levels of sophistication.”
Emailvision powers smart email, mobile and social marketing with built-in customer intelligence. The Emailvision mission is to provide excellence in software and services for online relationship marketing. With offices and client service teams in 19 countries, Emailvision delivers 500,000 campaigns every month on behalf of over 3,000 clients worldwide. This unprecedented quality of service is driven by 12 years of research and development and by Emailvision’s 600+ dynamic employees. The company is privately owned by Francisco Partners. www.emailvision.com.uk.
Published on: 10:36AM on 3rd May 2012