FROM CALIFORNIA TO MANCHESTER…
LIVELINK PROVIDES ‘ONE-STOP SHOP’ AFFORDABLE DIGITAL PLATFORM FOR SMES TO RIVAL BIG BRANDS
Designed by marketing specialists for marketing specialists, digital consultancy, Livelink’s latest offering, the Customer Engagement Platform, which launched last week, has been twelve months in production and promises to give anything coming out of Silicon Valley a run for its money in the coming months.
The Customer Engagement Platform has been designed to present marketing teams with a single source solution to easily manage, optimise and share content across all online and offline channels without the need for any IT resources. Aimed at SMEs, it has been pitched as a self-service campaign management system however there is also an option to have it fully managed by the team at Livelink.
The system is built to enable marketing teams of all sizes to orchestrate and deliver relevant, personalised customer communications across web, email, social, survey, mobile and direct mail. Livelink’s managing director, PK Vaish explains why this could revolutionise how small to medium sized companies deliver their marketing plans: “If SMEs embrace this, it gives them the same strategies as the big players like Next and Tesco but for a fraction of the price. They can engage the most efficient cross-channel marketing campaigns using just one source to supply them with the information they need to benefit from a full view of their customers.
“They will be armed with the information and resources to take whichever tools work best for them in the digital mix at any given time and use them independently or in conjunction with any off-line campaigns that they are running. For the first time, smaller companies can meet all their digital and technological needs by accessing a single platform. It’s the most cost-efficient way to work and democratises technology and functionality. It’s a timely opportunity for smaller companies to ape the behaviour of the larger scale enterprises but without the requirement for a larger scale budget.”
The Platform received a ‘soft launch’ at TFM&A (Technology for Marketing & Advertising) in Manchester last week where it was enthusiastically received. Livelink now plans to introduce it to a wider audience.
Livelink is based in Manchester city centre. Its clients include Manchester United Soccer Schools, iknow, Weber Shandwick, David Ritchie, GEW EC, Mid Cheshire College, Link 51, IS Group, Integra Products, Wilmington Group, British Millerian, DS Smith MultiGraphics, Spear & Jackson, Richard Haworth, Gradus and Mono Pumps. For further information, visit www.livelinknewmedia.com or call PK Vaish on 0161 822 2558.
Established in 2002, Livelink offers a host of innovative web solutions and services which are designed and implemented to address the business needs of its clients most effectively. It delivers multi-channel marketing strategies and tools for the purpose of forging long-term relationships, ensuring the best results and return on investment for the companies it works with.
Press contact: Liz Taylor 07968 868499
Published on: 4:26PM on 6th June 2012