Chris Tolles to Discuss Running Your Brand Campaign Like a Presidential Election
Econsultancy (link: http://econsultancy.com) announced today that Chris Tolles, CEO of Topix, the largest local forum site in the U.S., will give the keynote address on running brand campaigns like Presidential elections at Digital Cream San Jose (link: http://econsultancy.com/dcsj), an exclusive, complimentary roundtable event designed for senior, client-side digital marketers to discuss best practices and the reality of digital marketing with the top digital marketing practitioners in the industry.
Digital Cream San Jose, by invitation only, will be held on June 19 at the San Jose Marriott. It has been designed as a “hands-on,” participatory event for industry leaders to determine the future of the industry. Each roundtable will be moderated and focuses on a specific topic, but the agendas will be determined by the participating delegates.
Tolles is a serial entrepreneur & previous co-founder of NewHoo (now the Open Directory Project within AOL) and Spoke Software. He has also held executive positions at AOL, Netscape and Sun and has product experience ranging from online local to search to cryptographic software. Tolles believes that the best thing you can do with a computer is develop a better way for people to communicate. His career has focused on developing platforms that harness the power of people working together and on supporting freedom of expression and communications.
He will discuss what marketers can learn from the political campaign pros and how political campaigns are wholeheartedly embracing digital this election season, honing in on social, local and mobile as ways to more consistently and deeply connect with their constituencies.
Event roundtables will feature Customer Experience & Conversion; Ecommerce Optimization and Attribution Modeling; Email Marketing; Integrated Digital Marketing; Managing Digital Teams; Marketing Automation; Mobile Apps; Mobile Commerce; Online Conversion Rate & Optimization; Social Media & Online PR, Buzz Monitoring and Reputation Management; SEO; Social Media Marketing; Web Analytics.
Moderators include: Laurie Beasley, Co-Founder & President, Beasley Direct Marketing Inc.; Roman Bills, Conquest Digital Media; Barry Cronin, International Digital Consultant; Janet Fitzpatrick-Wilk, President, Honeycomb-Co LLC; Philippa Gamse, CMC, Author "42 Rules for a Web Presence That Wins"; Jason Heller, CEO, Agiliti, Inc.; Debbie Lopker, Marketing Media Consultant; Greg Nudelman, Principal, DesignCaffiene, Inc.
Attendees will include top marketing executives from companies such as Apple, Bosch, Siemens, Cisco, Flixster, Franklin Templeton Investments, GUESS?, Harper One Publishers, HP, macys.com, Nature’s Best, Nokia, Shutterfly, Skype, and Snapfish.
Sponsors include EngageSciences, Maxymiser, SLI Systems, Slingshot SEO, Visual IQ and Yesmail Interactive.
Econsultancy is a community where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.
Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce.
Our reports, events, online resources and training programs help our 110,000+ members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
Published on: 5:48PM on 12th June 2012