San Diego, CA, and London, UK (June 25, 2012) — Tealium, the leader in enterprise tag management, today announced that it has been positioned as the market leader for tag management in Econsultancy’s new 135-page report, “Tag Management Buyer’s Guide,” which profiles all the major vendors in the fast-growing industry.
In a four quadrant, market-positioning chart, Tealium was positioned in the upper right corner better than any other tag management vendor. Tealium was shown to have the biggest global focus, while ranking larger than any other tag management vendor except for Adobe Systems.
Tealium opened an office in the UK in 2011 and now has customers on five different continents. Earlier this month, Tealium announced that News International, the UK publishing division of News Corporation, had deployed across Tealium across its online media network, including The Sun, The Times and The Sunday Times.
“Econsultancy is one of the most respected digital marketing publishers in the world. We are proud of our positioning and leadership in the market,” said Ali Behnam, Tealium co-founder. “Tag management continues to be a fast-growing industry because of the tremendous value it provides across the organization, from increased marketing agility to enhanced privacy compliance.”
To purchase a copy of Econsultancy’s “Tag Management Buyer’s Guide,” please visit http://econsultancy.com/us/reports/tag-management-buyers-guide.
Published on: 6:27AM on 27th June 2012