Cath Kidston has appointed digital marketing agency Stickyeyes to lead its PPC activity in the UK after a competitive three way pitch.
Known as one of the most influential and original design companies in the UK, Cath Kidston’s quintessentially English products and prints have gained huge international recognition.
In recent months the company has announced a sales increase of 37 per cent to £68.9 million and an operating profit jump from £7.6 million to £14.7 million after it won over thousands of Asian and British customers.
Following successful PPC activity in the US following the brand’s launch last year the Stickyeyes team has now been tasked with optimising the user journey of Cath Kidston’s UK PPC traffic. They will focus on improving existing non-brand traffic and driving ongoing and significant increases in conversion rate and average order value.
On appointing Stickyeyes, Claire Goodman, Online & Direct Marketing Manager at Cath Kidston said:
“From Stickyeyes work in the US we were impressed, not only with their critical but objective review of our current activity but also with the competitive insights they provided, via their Market Defender intelligence tool, into our retail landscape. We look forward to seeing them squeeze some real value out of our UK investment”.
Craig Chalmers, CEO at Stickyeyes said:
“We’re thrilled to be working with one of the UK’s most well-known brands and believe we’re ideally placed to deliver a scalable, best of breed PPC strategy to continue to spread Cath Kidston awareness and drive further efficiencies in their UK PPC campaign”.
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Notes to Editors
For further information, please contact:
Lisa Wisniowski, Stickyeyes
T: 0113 391 292 E:
Stickyeyes is an international digital marketing agency with a pedigree in search.
Alongside the usual shopping list of services you’d expect - SEO, PPC, PR, content, design and development, insight, blogger engagement and social media - we continually invest in research, groundbreaking technologies and unique products - Roadmap, Market Defender, Reach.
And we mix and match all or any of these to create the ROI our clients are looking for.
But, don’t just take our word for it:
- Named by The Sunday Times as ‘one of the UK’s fastest growing technology, media and telecoms companies’
- We’re the first agency in Europe to be MMA-accredited (Mobile Marketing Association)
- We were awarded a global Econsultancy Award for ‘Innovation in Online PR’ for the first ever Foursquare check-in at the North Pole
- Multi-award winners at the UK Search Awards
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Published on: 3:18PM on 3rd July 2012