In today’s customer centric world it has become increasingly valuable to perform detailed visitor-level analysis on online, digital and multichannel customer data. Only with individual customer data can organizations analyze and act intelligently to drive customer engagement and business success through activities such as: detailed segmentation, personalized targeting and attribution. iJento’s customer intelligence platform, which has a SQL Server-based datamart at its core, is unique in offering clients both individual level data and a ‘single view of the customer’ across multiple domains, devices and channels. The iJento Datamart is tag agnostic and can integrate online analytics such as Adobe SiteCatalyst and Webtrends; other digital data including mobile, email and social media; as well as offline data sources such as contact center and loyalty schemes.
Erik Bratt, VP Marketing at Tealium, said: “This new integration makes it easier than ever for joint clients to quickly create an efficient and ROI-led approach for building, managing and optimizing the best customer intelligence solutions for multiple channels.”
This Tealium integration follows the launch of a brand new partner program from iJento. For more information please visit: http://www.ijento.com/partners
iJento is a technology company that helps data driven organizations integrate and analyze their customer information across multiple domains, devices and channels. iJento leverages existing web analytics (e.g. Adobe SiteCatalyst, Webtrends and Google Analytics) and business intelligence investments and delivers a fast and ROI driven multichannel customer intelligence solution. The company helps major brands and businesses including Allianz, Cheapflights Media, FT.com, LV= and Tesco Bank get direct access to their visitor data and gain sophisticated insights into customer behavior, interests and intent at the individual level. The result is continuously improved customer engagement, marketing performance and business growth. iJento is an international company operating in the UK, USA and Australia. Website: www.iJento.com. Follow @iJento.
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Chief Marketing Officer, iJento
Tel: +44 (0)7769 707025
Published on: 2:54PM on 9th July 2012