SUNSHINE COAST, Australia, 8th October 2012 - Australian affiliate network Commission Factory today has unveiled its completely redesigned affiliate network, featuring loads of new functionality, optimisations and stunning new look for it's ever-growing, popular platform.
The new design, which has been in development for the last 6 months will feature a drastically simpler, cleaner and more user-friendly interface that makes the entire process of affiliate marketing easy to break into and easily understood.
Online retail in Australia is seeing a rapid increase of approximately 22% year-on-year growth, compared to just 1.6% for traditional retail. Australians have also spent $11.9 billion in online retail sales in the year to August 2012, reaching 5.4% of all retail spending.
It is in response to this amazing growth that Commission Factory created a network that is simple to navigate and get started with - breaking down as many barriers to entry as possible, so as to leave no company in the dark about this paid-on-performance marketing channel.
Zane McIntyre, Managing Director, Commission Factory, said: "When we were first developing Commission Factory, we asked ourselves what we did/did not like about the current state of the Australian affiliate industry and it's prominent players, and set out to be a catalyst for change. We have learnt a lot in the past year since we launched and have taken every snippet of feedback on board to combine both form and function."
The company is also set to begin further expanding the network functionality by rolling out an API for third party developers to create their own apps, plugins and add-ons for the network to be used by its affiliates, merchants, agencies and preferred partners.
"We're always looking for ways to make our network better, and with the new overhaul it'll be even simpler for us and our partners. We consider Commission Factory 2.0 to be fluid and dynamic and will be rolling out new features and updates on a consistent, monthly basis from hereon in." said Mr McIntyre.
With such a strong forecast for e-commerce in the next 12 months and key global online retailers all with their sights set on the Aussie marketplace, it is now more important than ever that Australian retailers look not only at online as part of their multichannel marketing but also affiliate marketing. The affiliate industry which is worth over $4.5 billion in the US, is set to explode as a cost-effective, low risk marketing channel with measurable tactics and ROI for any online retailer or service provider.
Published on: 10:00AM on 8th October 2012