London-based Creative Agency The Barn has produced an interactive Nutrition Bar in Selfridges Beauty Hall for pioneering LVMH brand NUDE Skincare. Founded by Ali Hewson (Founder with husband Bono of fashion brand Edun) and Brian Meehan (Fresh &Wild) and part of the LVMH group, NUDE Skincare was created to provide natural skincare with high performance results.
The Skin Nutrition bar reflects the growing trend in luxury retail to offer customers an opportunity to interact with brands and is in line with LVMH’s conscious move towards creating experiential interactive instore environments.
NUDE Skincare place nutrition at the centre of all they do with a big emphasis on Probiotic technology, the idea being - great skin comes from the inside out. Based around this philosophy, after receiving a mini-facial, visitors to the Bar are invited to enjoy a skin-boosting juice shot.
The Barn created and edited an exclusive behind-the-scenes teaser video where supermodel turned photographer Helena Christensen captures the essence of the NUDE Skincare brand in a photoshoot with founder Hewson and her daughter Jordan.
The Barn has been appointed NUDE brand guardian and has also designed all artwork to feature at NUDE Skincare’s points of sale.
Barny Macaulay, Creative Director and Founder of The Barn, said “We are seeing a reshaping of the consumer shopping experience. Through the influence of technology these experiences are ever evolving and becoming much more personalised. By creating this exciting and meaningful customer experience NUDE have placed a marker down that truly reflects the brand’s position as a pioneering and relevant leader in skincare”
The NUDE Skincare Nutrition Bar is open now and runs until the 17th of October.
For further information and images, please contact Laura Joyce at The Barn
/ 0207 377 4147
www.thebarnagency.co.uk / @barnagency / facebook.com/barnagency
Published on: 4:57PM on 12th October 2012