28 November 2012, London – Econsultancy has today announced the 2013 E-commerce Best Practice Compendium. The report is based on in-depth articles on e-commerce best practice, and is an essential guide to improving the e-commerce user experience for visitors, and maximising conversion rates for online retailers.
The research and best practice techniques have been collated and edited by Graham Charlton, Editor of the Econsultancy blog, who writes about all aspects of digital marketing, including mobile, e-commerce and SEO. He has also written and contributed to best practice guides on mobile marketing, e-commerce and multichannel retail, and has more than six years of experience in mobile and online commerce.
Charlton said: “It’s increasingly important for online retailers to continuously test different approaches, and this guide will help companies to figure out exactly what they should be focusing on.”
The report is split into three broad areas:
Site search and navigation -- The report looks at best practices for e-commerce navigation and site search, including the effective use of drop-down menus, and how retailers can improve site search.
Product pages -- This section has plenty of useful tips on how to use video, copywriting and reviews more effectively, and also looks at some examples of great product pages from online retailers.
The checkout process -- Once retailers have persuaded the customer to add items to their baskets and head for the checkout, it’s vital that the process is as frictionless as possible to minimise abandonment rates. This section outlines the common reasons for checkout abandonment, and looks in detail at how retailers can avoid some of the common obstacles that deter shoppers.
The full 2012 E-commerce Best Practice Compendium is available for download here:
For more information contact:
Ryan Sommer, Content Marketing Executive, Econsultancy
ryan.sommer AT econsultancy.com
+44 (0) 207 269 1467
Graham Charlton, Editor, Econsultancy
graham.charlton AT econsultancy.com
Econsultancy is a digital marketing best practice community and publisher, which educates the world’s marketers on everything from web analytics and email marketing, to social media, PR and e-commerce. Econsultancy provides independent research, consultancy services, and worldwide events and training for more than 140,000 members and counting, and has offices in London, New York, Sydney, Singapore and Dubai. Econsultancy is part of Centaur Media Plc
Published on: 10:00AM on 28th November 2012