Real Time Trading Platform the Rubicon Project hires new Publisher Account Director and Ad Operations Specialist
Rubicon Project, the advertising technology company for comScore 500 Publishers, has expanded its German team further with the recruitment of Account Director Carol Starr. Carol will manage the existing relationships with publisher clients in German-speaking countries and foster and promote new business. She will work together with Anne-Cathrin Voltmer, who has worked as Senior Account Manager for Rubicon Project in Germany since Summer 2010.
Carol brings several years of experience in the online advertising industry and was instrumental in the audience development strategy for online women's portal ivillage.com, owned by NBC Universal, in New York. Her last position was at Pulse Point Inc., a leading advertising technology company that provides technical support for customers and publishers, where she supported the operational implementation and optimisation of display and video campaigns.
Also new to the team is Miriam Thome, who joins as Ad Operations Specialist to be based in London working for German customers. Miriam studied Aeronautics and Astronautics in Dresden and has extensive experience in data management and in technical analysis. Her professional experience includes work with the Walt Disney Company, the Lego Group and EADS.
"In Germany, we’re seeing great interest in real-time bidding, both on the publisher and demand side. All of the major German publishers are currently either testing or have already established Private Marketplaces, which allow them to control real-time trading at a granular level," explains Jay Stevens, General Manager and Vice President of International at Rubicon Project. "Therefore, we are particularly pleased to have Carol Starr and Miriam Thome on board - two more highly qualified staff."
About Rubicon Project
Rubicon Project® is the leading advertising technology company for the comScore 500 and reaches a global audience of more than 200 million US and 646 million global unique visitors monthly, the largest reach on the Internet (as measured by comScore). Rubicon Project’s real time trading platform, REVV®, helps publishers including 40 percent of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real time auction to digital ad buyers, while ensuring brand safety, pricing control and reduced operational costs. Hundreds of buyer channels (DSPs, Trading Desks, Ad Networks and Exchanges) representing more than 70,000 end advertisers access and bid on inventory through the REVV platform, forming one of the largest-scale transaction marketplaces in any industry. REVV's powerful and highly scalable trading and protection algorithms, running on Rubicon Project’s global real-time cloud infrastructure, process more than double the transaction volume of NASDAQ everyday.
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Published on: 12:01PM on 20th December 2012