10 January, 2013 London -- Econsultancy today announced the Quarterly Digital Intelligence Briefing: Digital Trends for 2013, which outlines the challenges and opportunities organisations are (or should be) paying close attention to for the year ahead.
The report is based on a survey of around 700 business respondents, mainly from Europe and North America, who were asked about their views on what the most important digital trends over the next 12 months will be.
The Findings include:
-The single most significant trend is the continued emergence of content marketing as a standalone discipline.
-Compared to a year ago, social media engagement is lower down the list of priorities as observed by both client-side and agency respondents.
-Mobile optimisation is the most exciting digital marketing opportunity for 2013, according to companies surveyed.
-Only four in 10 client-side respondents consider that using 'offline data to optimise the online experience' or 'online data to optimise the offline experience' will be 'very important' for their organisations over the next few years.
Econsultancy Research Director Linus Gregoriadis said: “Marketers and digital business owners will do well to pay attention in particular to content, conversion, mobile, social and personalisation according to our research. The questions also reveal some insights into how mobile users research and buy products."
Get this report:
The full report is available on the Econsultancy website here:
The briefing is available to Econsultancy members (Silver membership and above), or on a pay-per-view basis.
For more information about this report, contact:
Linus Gregoriadis, Research Director, Econsultancy
linus.gregoriadis AT econsultancy.com
+44 (0) 207 269 1450
Ryan Sommer, Content Marketing Executive, Econsultancy
ryan.sommer AT econsultancy.com
+44 (0) 7587 047677
Econsultancy is a digital marketing best practice community and publisher, which educates the world’s marketers on everything from web analytics and email marketing, to social media, PR and ecommerce. Econsultancy provides independent research, consultancy services, and worldwide events and training for over 180,000 members and counting, and has offices in London, New York, Sydney, Singapore and Dubai. Econsultancy was acquired by Centaur Media plc in July 2012.
Published on: 12:48PM on 10th January 2013