Stickyeyes Gets in Bed with Hilton Worldwide
Leading hospitality company, Hilton Worldwide (http://www.hiltonworldwide.com/) has appointed international digital marketing agency Stickyeyes to develop a creative digital programme, which will utilise the agency’s blogger engagement service.
Stickyeyes (http://www.stickyeyes.com/), who recently were awarded ‘Best Agency’ at the 2012 UK Search Awards, have been tasked with delivering a bespoke influencer and blogger engagement campaign, which will focus on increasing the online visibility and brand awareness for a number of Hilton hotels across the UK including: Bath, Nottingham, Leeds, Manchester, Dublin amongst others.
The Leeds based agency, which boasts the largest blogger engagement service in the UK with a 25-strong team, already deliver the service to over 45 international clients on their roster including: Phones4u, ghd and GSK-owned Maxinutrition.
As part of the creative campaign, a number of influential online writers, selected from Stickyeyes’ Best British Bloggers programme (http://www.bestbritishbloggers.co.uk/), will spend a night in one of the selected hotels as part of the #RediscoverHilton challenge, and share their unique experience via their own personal blog.
As part of the agency’s Best British Bloggers selection process, each blog is analysed using a robust scorecard system, built by Stickyeyes’ in-house Insights team. The service, which has over 5000 bloggers from across Europe, America and Australia, was launched in July 2011 and aims to provide clients with an exclusive blogger and brand match.
Craig Chalmers, CEO at Stickyeyes, says, “We are thrilled to be working with such an iconic brand as Hilton Worldwide and have set some clear goals for achieving both SEO and brand based targets. It was essential for us to understand that each hotel has its own personality, and this reflects how we’ve approached bloggers to work on the campaign. The relationships we’ve built are unrivalled in the industry and this is what ensures trust and results for each of our clients.”
Zack Wragg, eCommerce Services Manager at Hilton Worldwide, comments: “Stickyeyes put together a compelling proposition which went above and beyond our key objectives. Their approach considered the needs of our audience and hotels on an individual basis, so we’re confident the results will reflect all we’ve seen so far.”
Published on: 9:53AM on 4th February 2013