Gamehouse, one of the world’s most successful online gaming portals and the UK’s leading gaming sales house, has today confirmed an exclusive partnership with Zeptolab UK Limited™ to provide bespoke advertising solutions on their multi-award winning mobile game, ‘Cut the Rope®’. With more than 300 million downloads worldwide, and prestigious awards such as Pocket Gamer’s ‘Game of the Year 2012’ and The Europas ‘Best Gaming or Social Games Startup 2013’, ‘Cut the Rope’ and its main character Om Nom® is one of the most recognisable apps on the iOS and Android mobile platforms in the world today.
‘Cut the Rope’ and its sequel ‘Cut the Rope: Experiments™’ are two of the most popular mobile games in the world, appealing to all ages and genders, while the app’s free versions are two of the biggest ad-enabled Android apps in Europe, enjoying major mobile presence.
The international popularity of ‘Cut the Rope’, combined with Gamehouse’s premium relationships in the market further reinforces Gamehouse’s position as the UK’s leading sales house, and emphasises their commitment to provide advertisers with a highly engaged target audience, that they can get access to, anytime, on any platform.
By holding the exclusive rights to sell advertising throughout Europe on games such as ‘Cut the Rope’, Gamehouse can provide superior mobile opportunities to their clients, rather than selling off predetermined blocks of amalgamated traffic as is often found in the mobile inventory marketplace.
Commenting on the new development, Rumbi Pfende, Gamehouse’s Head of Advertising for Europe said: “Our exclusive partnership with Zeptolab means that our clients now have the opportunity to gain hard-to-find UK and European mobile exposure, with the additional advantage of being able to target individuals across multiple platforms. From an advertising perspective, Gamehouse has a proven track record in attracting high profile clients and this partnership is testament to our strength in the market. I’m incredibly excited to welcome ‘Cut the Rope’ into the Gamehouse family- a fantastic new edition to our growing portfolio”.
Gamehouse is Europe’s leading online gaming sales house, providing access to hyper-engaged target audiences across any platform, at anytime, anywhere. With their award-winning site, Gamehouse provides a unique, 100% SOV proposition to advertisers by understanding how their users interact with the site and their advertisers; thereby creating a powerful and entertaining environment.
Published on: 12:58PM on 21st March 2013