Acquisition: Case Study 1

Andrew Harding, Director of Strategic Internet Services, The Carphone Warehouse Andrew has worked in retailing for 10 years and online for 7. He started at British Home Stores selling ladies knitwear! He did the deal with CPW to sell mobile phones in Bhs stores - one of the catalysts for the explosion in mobile phone penetration in the UK. Andrew began working at CPW in 1999. He initially worked as a business development manager in IT, overseeing the development of the first CPW websites. He became Head of E-commerce in April 2003 and then Director of Strategic Internet Services in August this year. He is responsible for developing and implementing the company's online strategy across all areas.

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