Online Communities Part Four: Leveraging the Community
This report is the final in a four-part series on developing and growing online communities. Leveraging the Community focuses on the tools and tactics to take advantage of social audiences that have coalesced around a brand or product. Its three primary sections - feedback, support, and selling - cover the fundamental capabilities of community.
Online Communities
Download the final report in this series (Leveraging the Community) here.
Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. The four reports in this series aim to help marketers learn the best ways to conduct conversations across multiple platforms, understand the utility of email marketing, gather feedback, offer support, and, finally, convert community members into buyers.
Digital Tribes III: Organization
Digital Tribes III is the last of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Marketing firms thrill at creating online communities but perhaps flounder at guiding their structure. In this report, Sauer borrows from Native American tribal practices to suggest ways marketers can organize online communities once they’ve formed.
Online Communities Part Three: Growing the Community
Online Communities Part Three: Growing the Community is the third report in a series of four by DJ Waldow that focus on digital community building. This report uncovers how email marketing – the “digital glue” of new media – can be used to grow your community.
Digital Tribes II: Community Culture
Digital Tribes II: Community Culture is the second of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Building a community has become a primary goal for many marketing organizations. In this report Saur uses the template of Native American tribal practices to highlight techniques that marketers can use to strengthen communities.
Online Communities Part Two: Engaging Your Community Across Multiple Platforms
Online Communities Part Two: Engaging Your Community Across Multiple Platforms is the second report in a series of four by DJ Waldow that focus on digital community building. This report uses detailed case studies to demonstrate how brands can connect with an audience across multiple social media sites.
Best Practices in Digital Display Advertising
Best Practices in Digital Display Advertising: How to make a complex ecosystem work efficiently for your organization is a comprehensive overview of display media advertising. Tailored to marketers who are attempting both branding and direct response, topics covered include emergent technology, key changes, and guidance on how to discover, buy, serve, and measure digital display media advertisements.
Digital Tribes I: Naming
Redefining Digital Tribes Using Native American Tribal Practices is the first of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Building a community has become a primary goal for many marketing organizations. The words that surround these communities range help define and grow them. In this report Saur explores the role of Naming in digital community building, using the template of Native American tribal practice to highlight best practices. What is a tribe? How do they work? And what can digital marketers learn from studying them?
Digital Marketing and E-commerce Careers Guide: For Students and Graduates
The Digital Marketing and E-commerce Careers Guide for students and graduates provides valuable advice for those considering or looking to work in the digital industry. Tailored for the UK, the guide discusses how to look and prepare for job opportunities, advice on graduate programmes, and what kind of work experience you should look to do to give you the best chance of securing the job you want. It also provides interview advice. It is free to download.
Digital Marketing and E-commerce Careers Guide: For Senior Digital Professionals
The Digital Marketing and E-commerce Careers Guide for senior digital professionals provides advice on how to improve your career. It is free to download and aimed at UK professionals.
