Overview
Our Best Practice Guides have a deservedly excellent reputation for being the "Bibles" on their topic. Practical, comprehensive, and constantly updated, they are the definitive "how to" guides for demanding digital marketing professionals worldwide.
If you're just getting started, then our Beginners Guides are a great introduction to a topic with loads of helpful pointers and further resources to learn more. And they're free to members!
Digital Tribes
The Digital Tribes series of reports is the first product of the Digital Vision project, an effort to help new thought leaders get their insight out into the digital marketing world. The reports look at how Native American tribal characteristics reveal substantive practices that build stronger, more fulfilling and highly committed online communities.
Digital Tribes II: Community Culture
Digital Tribes II: Community Culture is the second of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Building a community has become a primary goal for many marketing organizations. In this report Saur uses the template of Native American tribal practices to highlight techniques that marketers can use to strengthen communities.
Facebook Pages for Business Best Practice Guide
Econsultancy's Facebook Pages for Business Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective.
This 100+ page document contains sections ranging from building an internal business case for a Facebook presence through to understanding internal strategy and moderation.
The guide also contains a comprehensive, 50-point checklist of best practice issues and their associated success factors that you'll need for your Facebook activity.
The EU Cookie Law: A guide to compliance
How to ensure that your website complies with the EU e-Privacy Directive
The EU Cookie Law report looks into the legal changes as they affect online businesses in the UK, the potential threats to online business models and the steps that companies could be taking now to demonstrate compliance with the EU ePrivacy Directive.
This guide explains the legislation as far as it affects UK online businesses, sets out some practical steps that you can take towards compliance, as well as showing some practical examples of how websites can gain users’ consent for setting cookies.
The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World
The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World report, published in association with Adobe, aims to identify the key challenges faced by agencies in a fast-changing marketplace. The study looks at how agencies are responding through their own use of technology and the required adaptations of skillsets, processes and behaviours. The 59-page report also provides a broad-based model for agency maturity incorporating the essential component areas arising from the research (data, technology, skills and culture).
Digital Tribes II: Community Culture
Digital Tribes II: Community Culture is the second of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Building a community has become a primary goal for many marketing organizations. In this report Saur uses the template of Native American tribal practices to highlight techniques that marketers can use to strengthen communities.
Online Communities
Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. The four reports in this series aim to help marketers learn the best ways to conduct conversations across multiple platforms, come to understand the utility of email marketing, detail how to gather feedback, offer support, and, finally, convert community members into buyers.
Online Communities Part Two: Engaging Your Community Across Multiple Platforms
Online Communities Part Two: Engaging Your Community Across Multiple Platforms is the second report in a series of four by DJ Waldow that focus on digital community building. This report uses detailed case studies to demonstrate how brands can connect with an audience across multiple social media sites.
Best Practices in Digital Display Advertising
Best Practices in Digital Display Advertising: How to make a complex ecosystem work efficiently for your organization is a comprehensive overview of display media advertising. Tailored to marketers who are attempting both branding and direct response, topics covered include emergent technology, key changes, and guidance on how to discover, buy, serve, and measure digital display media advertisements.
Digital Marketing and E-commerce Careers Guide: For Students and Graduates
The Digital Marketing and E-commerce Careers Guide for students and graduates provides valuable advice for those considering or looking to work in the digital industry. Tailored for the UK, the guide discusses how to look and prepare for job opportunities, advice on graduate programmes, and what kind of work experience you should look to do to give you the best chance of securing the job you want. It also provides interview advice. It is free to download.
JUMP Magazine 2012
JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on October 10 in London and on November 1, 2012 in New York. In this issue of JUMP Magazine, we look at new ways to bridge the multi-channel gap. Big data is the theme, but there are also articles on the socialization of customer service, innovative multichannel campaigns, mobile apps vs. websites, discounting and media growth trends.
JUMP Magazine: Issue four
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this fourth issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including multichannel customer service, brilliant multichannel campaigns, mobile apps vs. websites, mobile checkouts, PR's role in joined up marketing, and how brands can get creative with QR codes.
JUMP Magazine: Issue three
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this third issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including optimising your mobile strategy, a guide to location-based marketing, using offline ads to drive online activity, and how to make the most out of your data.
JUMP Magazine: Issue two
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this second issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why you should be using mobile coupons, content marketing in the multichannel age, 9 steps to multichannel success, and the benefits of an integrated customer service strategy.
JUMP Magazine: Issue one
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.
