Brazil: Digital Market Landscape Report

This Econsultancy report about the digital landscape in Brazil is the first in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.

Brazil has seen fast development across its digital landscape during recent years, due in part to the quick proliferation of affordable mobile technologies. With a population that exceeds 192m people and a steadily growing economy (ahead of Italy and the UK), it is unsurprising that marketers and companies are looking to Brazil for business opportunity and expansion.

This 26-page digital landscape briefing includes sections on:

• Market trends and developments. 
• Third-party statistics. 
• Opportunities and considerations for marketers and businesses keen to invest in the Brazilian market. 
• An overview of the key internet players in Brazil.
• Organisations, websites, blogs and people to follow

Table of contents 

1. Introduction
1. About Econsultancy
2. Why… Brazil?
3. Brazilian internet use by numbers
4. Brazilian mobile use by numbers
5. What... are Brazilians doing online?
1. The social media landscape
2. The e-commerce landscape
6. The importance of thinking ‘local’ in Brazil
7. What... are the key opportunities for digital marketers?
8. Who... should I know about?
9. Case studies
1. Americanas.com
2. Poptent
3. Coca-Cola
4. Buscapé
10. Recommended Resources
1. Econsultancy resources

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