Quarterly Digital Intelligence Briefing: Social Data
Econsultancy's third Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations use social data, what is preventing them from harnessing social data as effectively as they would like, their approach to social CRM and the role of social signals for determining search rankings. The research is based on a survey of around 600 business respondents predominantly in the United States and Europe.
Online Reputation and Buzz Monitoring Buyer's Guide 2012
Please note: There is a newer version of this report available
A 181-page guide for digital marketers, online PR and social media consultants interested in social listening and buzz monitoring software. Download to learn about the reputation monitoring technology available, and to understand more about what is required to deliver actionable insight for your company.
State of Social Report 2011
Econsultancy's State of Social Report, produced in partnership with LBi and bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research, based on a survey of more than 1,000 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.
Affiliate Census 2011
The Affiliate Census 2011 is a comprehensive survey of more than 300 affiliates, which looks in detail at the nature and quality of relationships affiliates have with networks and merchants. The report is essential reading for those who want to know more about affiliates, including how much revenue they are generating, how they are getting their traffic and which linking methods they are using.
Middle East and North Africa Digital Consumer Report
The Middle East and North Africa Digital Consumer Report is based on a Real Opinions survey of more than 2,000 consumers across different regions in MENA, including North Africa, the Levant and the GCC.
The 55-page report looks at internet usage in the Middle East and North Africa, including the extent to which consumers use the internet to research products and purchase online. The report also examines in detail how consumers use a wide range of online channels, including mobile, social media, search and email.
Online Advertising Survey
The Online Advertising Survey Report, produced in association with the Rubicon Project, is a useful overview of the online display advertising environment. It contains information about spending trends, the use of ad networks, types of targeting and use of data. The research also examines the impact of real-time bidding and the increasingly important role played by online advertising exchanges, demand-side platforms (DSPs) and trading desks.
Second Quarterly Digital Intelligence Briefing
Econsultancy's second Quarterly Digital Intelligence Briefing, sponsored by Adobe, looks at the level of uptake for a range of digital-related technologies, their impact on the bottom line and their cost in time and other resources. The research is based on a survey of more than 900 business respondents predominantly in the United States and Europe.
Digital Agency Rate Card Survey 2011
This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers more than 50 individual job roles and breaks down rates by agency size. Useful for agencies and client-side.
Marketing Automation Buyer's Guide
Please note: There is a newer version of this report available
The first Econsultancy Marketing Automation Buyer's Guide is an invaluable resource for those investigating the marketing automation sector, with profiles of 16 leading vendors, the latest market trends and tips and pitfalls for buyers. The 132-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful marketing automation implementations.
First Quarterly Digital Intelligence Briefing
Econsultancy's first Quarterly Digital Intelligence Briefing, sponsored by Adobe, looks at some of the most important trends affecting the marketing landscape in 2011. The research is based on a survey of more than 900 business respondents predominantly in the United States and Europe.
