Digital Marketing Templates

Online Brand Analysis

The Online Brand Analysis document is an anonymous study of brand analysis, used for genuine clients, combining both onsite and offsite consumer behaviour (with a focus upon keywords and conversations). It is expected that the document will help you assess your brand footprint across the social web and make informed decisions in using social media as part of a branding strategy.

Digital Marketing Template Files

Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.

Web Analytics Pitch Scorecard

This document has been designed to help you assess analytics vendors when they pitch for business. It's included as part of Econsultancy's Digital Marketing Template Files

Search Engine Marketing: PPC Reporting - Digital Marketing Template Files

Core, customisable templates to help you report and analyse your paid search (PPC) campaigns. This is included as part of Econsultancy's Digital Marketing Template Files.

Search Engine Marketing: PPC Planning and Buying - Digital Marketing Template Files

A selection of key documents to help guide you through assessing or starting a paid search (PPC) campaign. All templates are easily adaptable and are included as part of a wider digital marketing pack.

Social Media Measurement Template

Measuring social media activity can be difficult. Here, Econsultancy has created a customisable template to help you focus on key metrics.

Affiliate Marketing Components - Digital Marketing Template Files

Part of Econsultancy's Digital Marketing Template Files, this specific document will help you understand the various elements involved in affiliate marketing.

Developing and Executing an Affiliate Strategy - Digital Marketing Template Files

Included as part of Econsultancy's Digital Marketing Template Files, this 14-page document will help guide you understand what is needed for a successful affiliate marketing strategy.

E-commerce Client Opportunity Templates (Agency-side) - Digital Marketing Template Files

Specifically for agencies, this document will help you identify client-side e-commerce opportunities. This is part of Econsultancy's Digital Marketing Template Files pack.

E-commerce Supplier Selection (client) - Digital Marketing Template Files

Specifically for client-side organisations, this document will help you select a suitable e-commerce vendor. It is included as part of a wider set of similar files.

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Featured Reports

JUMP Magazine 2012

JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on October 10 in London and on November 1, 2012 in New York. In this issue of JUMP Magazine, we look at new ways to bridge the multi-channel gap. Big data is the theme, but there are also articles on the socialization of customer service, innovative multichannel campaigns, mobile apps vs. websites, discounting and media growth trends.

The Multi-Screen Marketer

The Multi-Screen Marketer addresses rapidly shifting media consumption behavior. Consumers are viewing content simultaneously on multiple devices, and brands are learning to chase them across the gaps. This report, conducted in association with the IAB, combines a survey with extensive trend analysis by Stefan Tornquist, Econsultancy's VP of Research.

The ROI of Tag Management

The ROI of Tag Management examines the challenges of website tag management, and uncovers best practices and solutions. Website tags enable analytics, optimization, and personalization; 88% of surveyed respondents say that effectively managing website tags is fundamental to effective digital marketing. Read this report and learn everything that digital marketers need to know, now.

Facebook Pages for Business Best Practice Guide

Econsultancy's Facebook Pages for Business Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective.

This 100+ page document contains sections ranging from building an internal business case for a Facebook presence through to understanding internal strategy and moderation.

The guide also contains a comprehensive, 50-point checklist of best practice issues and their associated success factors that you'll need for your Facebook activity.

Online Communities Part Two: Engaging Your Community Across Multiple Platforms

Online Communities Part Two: Engaging Your Community Across Multiple Platforms is the second report in a series of four by DJ Waldow that focus on digital community building. This report uses detailed case studies to demonstrate how brands can connect with an audience across multiple social media sites.

Marketing Attribution: Valuing the Customer Journey

Econsultancy's Marketing Attribution: Understanding Value Across the Customer Journey, sponsored by Google Analytics, is a survey and collection of interviews with marketers about the benefits of attribution across multiple channels, various approaches and technologies used, and the keys to success.