Digital Outsourcing Survey Report

There is a newer version of this report available: Digital Outsourcing Survey Report 2012

This report, produced in association with Lemon Digital Production, is aimed at agencies who are interested in the business case and challenges associated with outsourcing digital work. This research is based on a survey of more than 50 agencies carried out in September 2008. The report findings are divided into the following sections:

-) Type of digital work undertaken
-) Type of digital work outsourced
-) Motivation for outsourcing
-) Skills required
-) Services required
-) Use of freelancers and agencies
-) Ease of outsourcing services
-) Freelancers - on-site or off-site?
-) Location of external agencies
-) Method of communication
-) Factors influencing choice of outsourcing partners
-) Outsourcing within agency networks
-) White-labelling
-) Hourly rates - UK and overseas

Highlights from the findings include:

-) Technical work is the type of work most likely to be outsourced, followed by creative, SEM and user experience work.
-) 42% of agencies said that the primary reason for undertaking outsourcing was because it is the "most cost-effective way to manage fluctuations in the work stream".
-) A coherent understanding of Flash is top of the list of requirements for agencies looking to outsource.
-) "Reliability" was cited as the most important criterion when choosing an outsourcing partner, followed by "quality" and then "cost".

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